Influencer and Affiliate Marketing Specialist

This teammate helps qualify influencers within niche communities via manual outreach activities in TikTok and build a list of quality potential partners, monitor and approve affiliate registrations and activations, research new affiliate partners, and more.

This is a great opportunity for someone who wants to work with a well-known brand and wants continuous learning and growth during their career.

Qualify influencers within niche communities via manual outreach activities in TikTok and build a list of quality potential partners (# of Following, Engagement Rate, Feed Posts aligns with brand’s mission, etc.)
Templated outreach, contract coordination, and obtaining of rights to usage – client to provide templates
Quality assurance on influencer content and airchecks prior to content going live (first pass at content review before client)
Monitor and approve affiliate registrations and activations
Research new affiliate partners (using the tool Tribe Dynamics, Social Snowball, or similar)
Monitor partner/affiliate pages to ensure all discounts listed are active and correct
Community management and engagement on client social platforms and via partner platforms (i.e. liking, sharing, commenting, etc.) – client to provide templates/scripts and guided responses

Secondary Tasks:

Answer Tier 1 client queries via communication platforms (i.e. StatusBrew) with templated responses
Escalate Tier 2 queries and/or illuminate new Tier 1 queries that require templated responses
Basic reporting and daily KPI checks – client to provide templates and training as/if needed
Identify any major changes (short term & long term) on branded keywords (Haus Labs, Haus Labs by Lady Gaga, Lady Gaga makeup, etc) using Google Insights Finder
Search “Haus Labs” and browse through tagged videos on TikTok & Instagram & X and document trends
Search “Haus Labs” in appropriate subreddits (r/LadyGaga, r/Sephora, r/BeautyGuruChatter etc) in Reddit and document trends
Research, identify, and document new product launches, product wishes, viral LG posts, or overarching community sentiments

The Requirements:

2+ years experience with end-to-end Affiliate and/or Influencer marketing (ok to be lighter on one but must understand core concepts, terms, and general workflow to both affiliate and influencer worlds)
CX mindset and ability to engage in social commenting through an organic/authentic voice but with the systemized approach of CX (i.e. Zendesk, etc.)
Passion for social media (organic) and beauty category is a must-have (i.e. this role is not applicable to candidates who don’t wear, apply, or have any deep connection to cosmetics)
Exceptional communicator and ability to understand nuance, semantics, and slang in written comms
Experience with Commission Junction or similar tool
Nice-to-have:

Experience with product research or comp set analysis activities
Experience with e-commerce brands or businesses