Influencer Marketing Campaign Manager

Campaign Strategy: Influencer Marketing Campaign Managers are responsible for developing influencer marketing strategies aligned with the company’s objectives, target audience, and brand identity.

Influencer Selection: They identify suitable influencers based on audience demographics, brand alignment, engagement metrics, and reach. They may also negotiate contracts and partnerships with influencers.

Campaign Planning and Execution: Campaign Managers plan and execute influencer marketing campaigns, including setting campaign objectives, timelines, and budgets.

Content Collaboration: They collaborate with influencers to develop engaging and authentic content that resonates with the target audience while adhering to brand guidelines.

Relationship Management: Influencer Marketing Campaign Managers build and maintain relationships with influencers, acting as the main point of contact throughout the campaign duration.

Contract and Compliance: They ensure that influencers adhere to campaign requirements, brand guidelines, and legal regulations. They may also manage contracts, agreements, and payments to influencers.

Content Distribution: Campaign Managers oversee the distribution of influencer-created content across various channels, including social media platforms, websites, and email newsletters.

Tracking and Analytics: They track and analyze campaign performance metrics, such as reach, engagement, conversions, and ROI. They use data insights to optimize future campaigns and demonstrate the effectiveness of influencer marketing efforts.
Budget Management: They manage the budget allocated for influencer marketing campaigns, allocate resources effectively, and track expenses to ensure campaign profitability.

Campaign Optimization: Influencer Marketing Campaign Managers continuously monitor campaign performance and make adjustments as needed to optimize results. This may involve changing strategies, reallocating resources, or adjusting messaging based on real-time feedback and insights.

Reporting and Insights: They generate regular reports on campaign performance, providing stakeholders with actionable insights and recommendations for future campaigns.

Industry Trends and Innovation: Campaign Managers stay informed about industry trends, emerging platforms, and best practices in influencer marketing. They explore innovative approaches to engage audiences and drive results.

Overall, the authority of an Influencer Marketing Campaign Manager revolves around planning, executing, and optimizing influencer marketing campaigns to increase brand awareness, drive engagement, and achieve business objectives while fostering positive relationships with influencers and ensuring campaign compliance and effectiveness.

Education and Experience:
At least 3 years of experience as an Influencer Marketing Campaign Manager
Strong English skills, both written and verbal
Experience with both and comfort working in multi-cultural, multi-discipline organization is an advantage
Preferably based in Manila

Kindly send a summary of your work-related experience and an updated resume to Click to view.
We will only consider those who have sent us an email.