Influencer Marketing Coordinator

The Influencer Marketing Coordinator is a proactive, highly motivated individual with experience in, and a passion for, social media and/or influencer marketing or partnerships. In this role, you’ll assist with day-to-day strategy and campaign execution for Cubert Inc.’s current and growing performance influencer marketing program. Responsibilities will include overseeing ongoing influencer seeding and talent relations; playing a supportive role in overarching talent implementation globally; project managing digital activations and partnerships in coordination with the Global Strategic Partnership Manager. The ideal candidate will have proven experience assisting in identifying and engaging influencers, supporting outreach programs, and project managing digital launches. You should have a deep-rooted interest in beauty, wellness and fitness with the ability to thrive in a fast-paced culture and working with different time zones and different cultures.
WHAT YOU’LL DO:
Assist in talent discovery; building and maintaining influencer relationships within various verticals for earned and paid executions
Manage outreach and identifying sampling/partnership opportunities
Support execution of global program, including logistics, market management, and reporting
Strongly use data and knowledge of space to identify talent for campaigns, meeting brand objectives and Performance goals
Assist in managing influencer deliverables programming, including securing products/materials, briefings, tracking and content development
Manage paid campaigns including sourcing talent, program management and cross-functional communication
Collaborate with social media/content and Marketing teams to develop 360 programming
Identify opportunities to surprise and delight white glove influencers, along with cultural opportunities to engage
Analyze and report the effectiveness of programs and competitive analysis for key stakeholders, using tools such as Google Analytics, Shopify, Spreadsheet.
Responsible for tracking and maintaining the influencer database to ensure it is up to date and optimized
Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead
WHAT YOU’LL GAIN
Be a part of establishing a fast-growing influencer marketing division
In-depth understanding of influencer marketing within a Tech health/ Wellness and Beauty space
A holistic and cross-functional understanding of Health/wellness and Beauty industry beyond Influencer Marketing: from sales to product development to e-commerce, education to Event.
Understanding of global and emerging markets.
YOU’LL LOVE THIS JOB IF:
You are extremely organized: You’re not overwhelmed by the thought of tackling multiple tasks at a time.
You are detail oriented: You appreciate the importance of having detailed and precise information.
You are a strong communicator: You are a people person and collaborate well with others.
You are a strong negotiator : you don’t take no as an answer and are able to have difficult conversations
You are agile: You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.
You are eager to learn and absorb all things related to social media trends, Influencers and Marketing. No job is too small and you’re willing to take on larger projects.
You are flexible : you are doing everything you can to meet expectations and short deadlines.
You are a great team player and are comfortable in working with peers with diverse backgrounds.
You understand the importance of data, analytics and the science behind it.
REQUIREMENTS:
influencer marketing, talent relations and/or PR experience preferred
Project management experience
Marketing experience
E-commerce experience is a plus
Talent relationship exposure and understanding of influencer marketing or partnerships programs
Knowledge of international influencers is a plus
Must be an excellent communicator, natural networker, team player and highly organized
Must be an excellent negotiator
Fundraising, Partnerships experiences a plus
Undergraduate degree
If interested please fill out the form – Click to view/3JFCC82