Influencer Marketing Research Assistant

Company description:

We Bridge the gap between Influencers and Brands. We work with brands and help them connect with their target audience through the use of our influencer network. We help connect brands to the right consumer.

Influencer marketing is becoming one of the most effective ways of bringing your brand to a personal level of which consumers and your target audience can trust. We are here to help to kick start these influencer and brand partnerships and deal with the process along the way for you!

At the heart of Four Stroke Media is our people. People who recognise themselves in one another, who are honest, transparent and empathetic. We value dynamic, intelligent and interesting people who strive for change and innovation.

Responsibilities:

1. Utilize our in-house influencer sourcing software to identify influencers that align with our clients’ needs and target demographics.
2. Analyze influencers’ social media platforms (such as Instagram, YouTube, TikTok, etc.) to gauge their relevance and fit with the client’s brand.
3. Prepare detailed potential influencer portfolios, including key metrics such as follower count, engagement rate, audience demographics, etc.
4. Coordinate and collaborate closely with our in-house influencer and campaign lead as well as the larger influencer marketing team to deliver these portfolios in a timely manner.
5. Stay up-to-date with the latest trends and changes in influencer marketing and social media platforms.

Qualifications:

1. Minimum of [1-2 years] experience in influencer marketing or a related field.
2. Proficient understanding of influencer marketing strategies and trends.
3. Familiarity with social media platforms (Instagram, YouTube, TikTok, etc.) and understanding of their use in influencer marketing.
4. Excellent research and analytical skills.
5. Detail-oriented with the ability to meet deadlines.
6. Excellent command of English (both written and spoken).
7. Ability to work independently and as part of a remote team.
8. Must have a reliable internet connection and a dedicated workspace.
9. Preferably with a degree or coursework in Marketing, Communications, or a related field.

Note: This role does not involve direct communication with clients.