Influencer Marketing / Social Media Marketing Manager for e-commerce hair product

As the Social Media & Influencer Marketing Manager within the retail beauty industry, you’ll manage the creation of social media strategies and content, and the planning and execution of successful social media and influencer campaigns. Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity.

You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to the company.

You must send through your resume and your portfolio of previous social media posts and graphics that you’ve created in order to be considered.

You’ll have previous experience in social media and influencer marketing and be comfortable leading your own projects. You’ll need to be happy addressing current clients and prospects, and using social listening and analytics tools.

Role & responsibility
• Audience: Use our social media demographic to identify and build an understanding of our target audiences and trends
• Set clear objectives: Brand awareness, customer retention, online reputation, leads or sales as a starting point
• Social strategy: Create and manage the Social Media content strategy.
• Influencer marketing & outreach: Work with CEO to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place

Qualification & skills requirements
• Proven work experience within social media within the retail beauty industry
• Must have long time experience using Canva, Instagram, Tiktok, and Youtube
• Expertise in managing multiple social media platforms
• Ability to deliver creative content ideas
• Put your favorite food in the title of your response to this job listing
• Familiarity with online marketing strategies and channels
• Paid social knowledge is beneficial, but not essential
• Ability to grasp future trends in digital technologies and act proactively
• Maintains excellent writing and language skills
• Excellent communication skills
• Multitasking and analytics skills

Desired behaviors
• Proven experience in planning and managing social media and influencer campaigns and longer-term strategies within the beauty retail industry
• Commercially and creatively minded
• Excellent communication skills and the ability to work well alone as well as with the CEO
• Process driven and demonstrate an ability to deliver in a timely manner
• Energetic, enthusiastic, proactive and driven
• A self-starter with respect for others’ points of view