Influencer / Outreach Coordinator

Overview:
We are seeking a motivated and dynamic individual to join our team as an Influencer / Outreach Coordinator. This position will play a key role in managing our influencer marketing campaigns and outreach efforts to promote our brand. The ideal candidate will have a strong understanding of social media platforms, excellent communication skills, and a passion for building relationships with influencers and partners.

Responsibilities:
* Influencer Relationship Management:
* Identify and research potential influencers and brand ambassadors aligned with our target audience and brand values.
* Develop and maintain relationships with influencers, bloggers, and content creators through regular communication and outreach efforts.
* Negotiate partnerships and collaborations with influencers, including contract negotiation, compensation, and deliverables.
* Campaign Coordination:
* Plan and execute influencer marketing campaigns from start to finish, including campaign strategy, content creation, and performance analysis.
* Collaborate with internal teams to develop creative briefs, content guidelines, and campaign objectives.
* Ensure that influencer content aligns with brand standards, messaging, and marketing goals.
* Content Creation and Optimization:
* Work closely with influencers to ideate, develop, and review engaging content that resonates with our target audience.
* Provide guidance and feedback to influencers to optimize content for maximum impact and engagement.
* Monitor and track performance metrics of influencer content to evaluate campaign effectiveness and identify areas for improvement.
* Outreach and Partnership Development:
* Conduct outreach to potential brand partners, collaborators, and industry influencers to explore partnership opportunities.
* Build and maintain a database of contacts, influencers, and industry stakeholders for ongoing outreach and relationship management.
* Explore new strategies and tactics to expand our network of influencers and brand advocates.
* Communication and Reporting:
* Serve as the primary point of contact for influencers, providing timely communication, support, and assistance as needed.
* Prepare regular reports and updates on influencer campaign performance, including key metrics, insights, and recommendations for optimization.
* Collaborate with cross-functional teams to share insights and best practices, driving continuous improvement in influencer marketing efforts.