Influencer Outreach Specialist – DTC

Job Overview
We are seeking a dynamic and highly motivated Influencer Outreach Specialist to join our Direct-to-consumer marketing team. The ideal candidate will be responsible for reaching out to a vast network of influencers to promote our brand and onboard them into our creator program. This role requires excellent communication skills, a strategic mindset, and the ability to manage a high volume of responses effectively. The Influencer Outreach Specialist will work closely with our marketing team to develop and share a comprehensive social calendar, distribute educational materials to influencers, and track the performance of both individual influencers and the overall creator program.

Key Responsibilities
Influencer Outreach: Actively research and identify potential influencers across various social media platforms who align with our brand’s values and target audience. Reach out to a minimum of 500 influencers per month to introduce our brand and creator program.

Response Management: Efficiently manage and respond to all inquiries and communications from influencers. Build and maintain positive relationships with influencers to encourage long-term collaboration.

Influencer Onboarding: Guide influencers through the onboarding process into our creator program, ensuring they understand the benefits, requirements, and expectations.

Educational Material Distribution: Develop and distribute educational and promotional materials to influencers to enhance their understanding of our brand, products, and marketing strategies.

Social Calendar Coordination: Collaborate with the marketing team to create and share a comprehensive social calendar with influencers, ensuring timely and cohesive brand messaging across all campaigns.

Performance Tracking: Monitor and analyze the performance of influencers and the overall success of the creator program. Generate reports and insights to guide future strategy adjustments and improvements.

Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in influencer outreach, social media management, or a related role, with a track record of managing large-scale outreach campaigns.
Excellent verbal and written communication skills.
Analytical skills with a focus on performance tracking and measurement.
Creative thinking with the ability to develop innovative outreach strategies.

What We Offer
A dynamic and challenging work environment where your efforts have a direct impact on the brand’s visibility and success.
The opportunity to work with a passionate and forward-thinking team.
Competitive salary and benefits package.
Professional growth and development opportunities.

*Important*
If you think you are a good fit for the role reply with the subject: Influencer Outreach Specialist – DTC and reply the following questions
– Which tool do you use to reach nano and micro-influencers (100K followers)?
– Which tool do you use to monitor influencers’ behaviour/tasks?