Influencer & PR Specialist

The Influencer and PR Specialist will primarily manage influencer and creator partnerships as well as other organic interactions. This role will work closely with both internal and external cross-functional teams to develop and gain alignment on holistic PR and influencer programs that drive PR momentum, consumer brand awareness, and sales in priority national and regional markets. The Influencer and PR Specialist will report to the Sr. Director of Influencers and Social. This role is a full-time (40 hr/wk), non-exempt hourly, fully-remote position with priority given to individuals who can work EST hours.

Responsibilities
Organize and manage partnerships with influencers and social media creators.
Collaborate with internal and external teams and individuals such as licensors, sales, marketing, creative, legal, digital, and e-comm to drive brand awareness and sales, via influencers and other public relations
Assist in building the organization’s social media strategy, encompassing various platforms (e.g., TikTok, Instagram, YouTube, Threads, Facebook, Twitter).
Keep organized and detailed records of Influencer and Brand Ambassador content, including engagement statistics
Turn lessons learned into actions for future campaigns to ensure improved results over time.
Proactively develop local PR plans and initiatives to meet the unique needs of the US market.
Partner with the Social Media Manager to ensure content needs are met for the social accounts.
Create compelling recap reports on all programs with key learnings for future partnerships.
Utilize awareness of social media climate and keep up to date with latest trends.
Additional responsibilities as needed.

Qualifications
College degree in marketing, communications, or related field (or equivalent experience).
Minimum 2-3 years of related experience.
Experience leveraging consumer insights to develop effective marketing campaigns.
Excellent organizational skills and attention to detail.
Prestige/luxury brand experience a plus.
Proven ability to thrive in fast-paced environments.
Ability to maintain detailed records.
Friendly, approachable, and outgoing personality.
Ability to stay productive in a remote position.

Physical Requirements
Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including one’s human body.
This role involves sitting most of the time, but may also involve moving for brief periods of time.

Benefits Summary
Competitive compensation, commensurate with experience.
Sick time.
Paid company holidays.
Flexible vacation.
Medical, vision, and dental (USA).
Flexible Spending Account – FSA (USA).
Company matched (4%) 401k (USA).
Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).

The Culture at MaryRuth
We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are primarily an E-commerce, health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone. We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth celebrates inclusion and is committed to equal opportunity employment. MaryRuth is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, hair texture and hairstyles, pregnancy, childbirth, (or related medical conditions, including, but not limited to lactation), physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.