Instagram Growth Strategist

Introduction:
The Rainmaker Family is excited to announce an opportunity for an Instagram Growth Strategist with a specialization in Instagram marketing. We are seeking a visionary leader capable of crafting and steering a new department focused on utilizing Instagram as a pivotal platform for digital marketing and lead generation. This high-impact role requires a seasoned professional with extensive experience in strategic media buying, marketing, and the creation of effective sales funnels specifically on Instagram.
ROLE
As our Instagram Growth Strategist, you will take the helm of our Instagram marketing initiatives, implementing advanced digital marketing strategies to ensure we are achieving our target goals. Your expertise will transform our brand’s presence on Instagram, driving lead generation, increasing engagement, and significantly boosting our overall market influence.

RESPONSIBILITIES:
Strategic Department Leadership:
Integrating the overall business direction and goals into departmental objectives.

Advanced Media Buying
Oversee and optimize advertising spend across Instagram, ensuring maximum ROI through effective media buying and ad placements.
Review Media buying rounds ensuring the success of the daily and weekly targets are being met.
Confirm the tracking data from all media buyers collected are accurate and comprehensive.

Media Buying Training & Support
Ensure all media buyers are well trained and prepared for scalability.
Conduct reviews of round performance to ensure KPIs and quality are being met.

Engagement and Collaboration
Foster relationships with key influencers, manage partnerships, and engage with our audience to strengthen brand loyalty and awareness.
Increase internal Infleuncers network and create systems that allow us to centralize Influencers management.

Budget Management
Managing the marketing budget, allocating resources efficiently, and ensuring that spending aligns with strategic priorities.

Process and System Implementation
Develop and implement robust SOPs and tracking systems to monitor, analyze, and enhance the effectiveness of marketing campaigns.

Campaign Management
Ensuring the campaign’s objectives are delivered on time and within budget.
Split testing: Ensure Ads creatives are being tested and tracked daily.
Mass promotion: Ensure the Media Buyers have a minimum of 5 high performing creatives (Ads) running at all times in the mass promotion phase.
Provide split testing rounds insights/data to Ad creator to maximize Ads performance.
Ensuring that all marketing materials and communications are consistent with the brand’s voice, values, and positioning.

Performance Tracking and Reporting
Utilize advanced tools to gather data, analyze performance metrics, and produce detailed reports with actionable insights for continuous improvement.
Analyzing metrics and KPIs to assess performance and ROI, and making data-driven adjustments as needed.

Staying Updated
Keeping up with industry trends and best practices on Instagram as a platform to ensure the company’s strategies remain current and competitive.

Media Buying Strategy
Developing Media Buying strategies that engage and attract the target audience. This includes planning and execution of the types of content (Story Ads, Stories Lead Generation, Lead Generation Ads, Growth Ads, Smart Ads) and ensuring they align with the overall marketing strategy.

Requirements:
Experience: At least 5 years in digital marketing, with a proven track record of successful Instagram campaigns and team leadership.
Expertise in Digital Tools: In-depth knowledge of Instagram, including direct experience with campaigns, analytics, and trends. Proficiency with tools like Slack, Click to view, Rainmaker App, Google Suite, Click to view, QuotaPath, Plecto, and OnceHub. and especially Instagram itself, which will be the central platform for our marketing efforts.
Scrum Master: Experienced in applying Scrum methodologies to maximize team productivity and project success.
Communication and Leadership: Exceptional leadership and communication skills, capable of inspiring a team and managing cross-functional projects.
Analytical Skills: Strong capability in data analysis and decision making based on metrics and reports.
Preferred Qualities:
Strategic thinker with impeccable organizational skills.
Process-oriented with a keen focus on building scalable systems.
Innovative problem solver using the 1-3-1 method for issue resolution.
(Expected Proficiencies / Tools You’ll Be Using)
Expertise in Digital Tools: In-depth knowledge of Instagram, including direct experience with campaigns, analytics, and trends. Proficiency with tools like Slack, Click to view, Rainmaker App, Google Suite, Click to view, QuotaPath, Plecto, and OnceHub. and especially Instagram itself, which will be the central platform for our marketing efforts.

Key attribute #1: Accountability
Accountability is critical for a Growth Strategies Marketing Manager, encompassing the responsibility for the effectiveness of marketing campaigns and the accuracy of marketing data. It involves owning the outcomes of marketing initiatives, taking responsibility for successes and shortcomings, and making informed decisions to drive improvements. A Growth Strategies Marketing Manager with high accountability ensures that all marketing actions are aligned with the company’s objectives, meticulously tracks performance metrics, and adjusts strategies as necessary to optimize results. This fosters a culture of transparency and trust within the marketing team and across the organization.

Key attribute #2: Proactiveness
Proactiveness is essential for anticipating market trends and customer needs before they become apparent. A proactive Growth Strategies Marketing Manager actively seeks out innovative marketing techniques and technologies, identifies emerging market opportunities, and responds swiftly to changes in the market environment. This includes conducting ongoing competitor analysis, seeking feedback from customers, and experimenting with new marketing platforms or strategies. By being forward-thinking and adaptive, they ensure the organization remains competitive and relevant in a rapidly evolving marketplace.

Key attribute #3: Value Teamwork
Valuing teamwork is paramount for a Growth Strategies Marketing Manager who must collaborate effectively with different departments to create cohesive and successful marketing strategies. This role requires constant interaction with product development, sales, customer service, and other marketing team members to ensure that marketing plans are well-informed and integrated across the company. A Growth Strategies Marketing Manager who values teamwork fosters a collaborative culture, encourages cross-departmental communication, and builds strong relationships within the team. This collaborative approach maximizes the collective expertise of the organization, leading to more innovative solutions and a more cohesive execution of marketing initiatives.

RESULTS
Revenue Growth: Drive ambitious revenue growth through targeted Instagram shoutouts, with monthly targets reaching up to $1,000,000 in new business revenue.
Lead Generation: Generate 150-180 new leads per setter team member per week and ensure at least 30 booked calls per closer team member per week through strategic Instagram campaigns.
Follower Engagement: Grow Instagram follower base to over 1,000,000 by the end of 2024 through engaging and innovative content.
KPI Achievement: Successfully meet or exceed KPIs such as CPA, CPBC, CPL, CPF, and Lead Quality Score through strategic management and optimization of Instagram campaigns.
AGREEMENT TERMS
Time
This is a full-time, 40 hour per week position.
This position is remote. You will have the freedom to work from anywhere.
You will also be expected to complete your daily tasks every day, Monday to Friday
You will also be expected to be available to communicate through Slack 8AM-5PM PST daily.
Your working hours will be logged using Clockify
Salary Range
Paid hourly: Hourly rate of $10.00, resulting in a monthly compensation of $1,600 dependent on experience.
Benefits: Competitive salary with potential for increases, honor of regular U.S. & Filipino holidays.

Do not apply on this job post: To apply please use the following link: Click to view/4aXK0qY