Internal Linking & SEO Specialist

Job Description:

We are seeking an experienced Internal Linking Specialist to join our dynamic online publishing team. This role is pivotal in enhancing our website’s SEO performance and user experience by meticulously managing and optimizing internal links within our articles. The ideal candidate will have a strong background in SEO, a keen eye for detail, and a deep understanding of content strategy.

Key Responsibilities:

Internal Link Management:
Review and analyze existing content to identify opportunities for internal linking.
Create and implement internal linking strategies to improve site navigation and user engagement.
Ensure all internal links are relevant, effective, and enhance the reader’s journey.

SEO Optimization:
Conduct keyword research to identify linking opportunities that align with SEO best practices.
Collaborate with the SEO team to ensure internal linking strategies support overall SEO goals.
Monitor and report on the performance of internal links and their impact on SEO metrics.

Content Collaboration:
Work closely with content creators to identify and implement internal linking opportunities within new and existing articles.
Provide guidance and training to writers on best practices for internal linking.
Coordinate with the editorial team to ensure internal linking is integrated into the content creation process.

Quality Assurance:
Regularly audit the website to identify broken or outdated internal links and update them as necessary.
Ensure that all internal links are contextually appropriate and enhance the user experience.
Utilize SEO tools and analytics to track the effectiveness of internal linking strategies.

Qualifications:
Proven experience in SEO, with a focus on internal linking strategies.
Strong understanding of SEO principles and best practices.
Excellent analytical and problem-solving skills.
Proficient in using SEO tools such as Google Analytics, Ahrefs, SEMrush, etc.
Detail-oriented with excellent organizational skills.
Strong communication and collaboration abilities.
Familiarity with content management systems (CMS) and basic HTML.
Preferred Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
Experience in online publishing or a similar industry.
Certification in SEO or related areas.
Benefits:

Competitive salary and performance-based incentives.
Flexible working hours and remote work options.
Opportunities for professional development and growth.
Collaborative and innovative work environment.
If you are passionate about SEO and have a knack for improving website structure through effective internal linking, we would love to hear from you. Join us in enhancing our content and driving our online presence to new heights!

Salary negotiable.