Job Title: B2B Direct Response Email Marketer

**Company Overview:**
Zing is a dynamic and innovative company dedicated to. With a commitment to excellence and a passion for driving results, we are seeking a talented B2B Direct Response Email Marketer to join our marketing team. This is an exciting opportunity for an individual who thrives in a fast-paced environment and is eager to make a significant impact.

**Position Overview:**
As a B2B Direct Response Email Marketer, you will be responsible for developing and executing targeted email campaigns aimed at generating leads, nurturing prospects, and driving conversions. You will leverage your expertise in email marketing strategies, segmentation, and analytics to optimize campaign performance and deliver measurable results. This role requires a combination of creativity, analytical thinking, and strategic planning to effectively engage our B2B audience and enhance brand awareness.

**Key Responsibilities:**
– Develop and implement B2B email marketing campaigns from concept to execution, including copywriting, design, and A/B testing.
– Segment email lists based on demographics, behaviors, and other criteria to maximize engagement and conversion rates.
– Collaborate with cross-functional teams to align email marketing efforts with overall marketing objectives and sales initiatives.
– Monitor and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, to identify opportunities for optimization.
– Continuously refine email marketing strategies based on industry best practices, market trends, and customer insights.
– Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, and maintain high standards of data privacy and security.
– Stay up-to-date on emerging technologies and innovative approaches in B2B email marketing to drive innovation and competitive advantage.

**Qualifications:**
– Proven experience in B2B email marketing, preferably in a direct response or lead generation role.
– Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and marketing automation tools.
– Strong analytical skills and the ability to interpret data to drive actionable insights and recommendations.
– Excellent written and verbal communication skills, with a keen eye for detail and creativity.
– Ability to work effectively in a collaborative team environment and manage multiple projects simultaneously.
– Demonstrated track record of delivering measurable results and achieving KPI targets.
– Knowledge of HTML/CSS and email design best practices is a plus.

**Benefits:**
– Competitive salary and performance-based incentives.
– Comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
– Opportunities for professional development and career growth within a rapidly expanding company.
– Vibrant company culture with a focus on teamwork, innovation, and work-life balance.

**How to Apply:**
If you are a passionate and results-driven marketer looking to take your career to the next level, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this position. We look forward to reviewing your application.

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