Jr. Marketing Analyst

Summary:

The Jr. Marketing Analyst serves as the linchpin between raw digital advertising data and actionable marketing strategies. With expertise spanning data extraction to insightful reporting, this role is essential for ensuring that our marketing efforts are data-driven, transparent, and effective.

Key Responsibilities:

1. Data Extraction and Compilation:
– Extract advertising performance metrics from platforms like Google Ads, Facebook Ads, and Instagram Ads.
– Organize large data sets to ensure consistency, accuracy, and readiness for analysis.
– Automate the extraction and collection of data using ETL tools such as Supermetrics or Click to view, ensuring timely and efficient data retrieval.

2. Reporting Dashboard Development:
– Transform raw ad data into comprehensive, reader-friendly ad reports, highlighting key performance indicators, trends, and actionable insights.
– Design, set up, and maintain insightful dashboards on Google Data Studio, offering real-time insights into our digital advertising campaigns.
– Generate and manage intricate reports within Google Sheets, leveraging advanced functions for automated data processing and visualization.
– Skillfully visualize data in a manner that is digestible and impactful for client-facing reports, ensuring clarity and professional presentation.

3. Data Analysis & Executive Summaries
– Dive deep into digital advertising data to uncover trends, derive insights, and pinpoint areas ripe for optimization.
– Deliver timely reports to facilitate proactive marketing decision-making.
– Continually offer data-driven recommendations to enhance our marketing strategies.
– Regularly liaise with stakeholders to refine campaign reporting in alignment with evolving needs.
– Craft concise executive summaries from in-depth data analyses, providing decision-makers with clear and actionable insights.

Qualifications:

– Degree in Marketing, Business, Statistics, or a related field.
– Demonstrable familiarity with key digital advertising platforms, including Google Ads, Facebook Ads, and Instagram Ads.
– Solid proficiency in tools like Google Data Studio, Google Sheets, Supermetrics, and Click to view.
– Acute analytical and problem-solving abilities.
– Exceptional attention to detail coupled with robust organizational skills.
– Capacity to thrive both independently and as part of a dynamic team in a fast-paced setting.
– Stellar communication prowess, encompassing both written and verbal mediums.

What We Offer:
– Significant learning and ongoing advancement opportunity.
– Full time remote work (Los Angeles time zone, but may be flexible as work continues)
– Long term work potential