Kajabi Expert / Digital Project Consultant

Introduction:

We are a publishing house venturing into digital expansion by converting our acclaimed books into dynamic video content. These videos will serve dual purposes: as bonuses for our book purchasers and as standalone products marketed through social media. We are seeking a seasoned Kajabi Expert to design, build, and optimize our digital offerings on the Kajabi platform, preparing our team for ongoing management of the content.

Key Responsibilities:

Design and Develop Web Pages: Create engaging, user-friendly web pages within Kajabi to host and effectively sell our digital content.
Structure Online Courses: Design the architecture for online courses that will transform our book content into interactive video formats. Note: the content creation itself will be handled externally; this role focuses on structure and design.
Customer Segmentation: Develop strategies for customer segmentation to tailor marketing efforts and increase engagement, with a transition plan to hand over operations to our internal Virtual Assistant (VA).
Sales Funnels: Design comprehensive sales funnels within Kajabi to maximize conversions from various traffic sources, including social media.
Training and Onboarding: Guide and support the onboarding process for team members, ensuring a smooth transition to using the Kajabi platform. This includes training our VA to manage content uploads and segmentation.
Strategic Consultation: Provide strategic advice to optimize the use of Kajabi’s features and capabilities, aligning digital products with our broader marketing strategies.

Requirements:

Proven Experience: At least 4 complete Kajabi site setups from scratch, with active participation in additional projects.
Marketing Expertise: Strong background in digital marketing, supported by a formal qualification in marketing or a related field.
Sales Funnel Design: Demonstrable experience in designing successful sales funnels and effective online course structures.
Communication Skills: Excellent communication abilities to convey complex technical information clearly and effectively.
Problem-solving and Independence: Strong problem-solving skills and the ability to work both independently and as part of a team.

Desired Skills:

Industry Experience: Prior experience in the publishing industry or similar fields preferred.
Digital Tools Proficiency: Proficiency with digital marketing tools and platforms, such as Google Analytics and CRM software.
Creativity and Strategy: A creative mindset with strategic thinking capabilities and attention to detail.

What We Offer:

Project Role: This is a one-off project role focused on design and setup, with potential for future collaboration on advanced support.
Work Environment: Flexible working hours, remote work options, and a supportive, collaborative environment.

How to Apply:

Interested candidates should submit a resume, cover letter, and a portfolio demonstrating relevant Kajabi projects and sales funnels. Detail your specific role and contributions in these projects.