Kitchen knife brand seeks Amazon PPC Manager – Any timezone OK

High end kitchen knife brand seeks Amazon PPC manager to handle 16 SKUs and upcoming launches.

No set time zone. Any timezone is ok.

The PPC Manager is responsible for the brand’s Amazon PPC Performance. They co-create the PPC strategy alongside the brand owner by understanding the company’s goals, as well as the goals for each product, then setting up and actively managing the PPC campaigns to align with these goals.

Maintaining advertising campaigns for products in “maintenance” or “scale” should use the same strategy that delivers results based on the targets set per SKU.

PPC has now become the main lever for launching new products on Amazon and therefore the PPC Manager will be responsible for creating those campaigns, optimizing them for hitting launch targets, and working with the Brand Management team to decide when a product can move out of the launch phase.

Responsibilities and Domains of PPC Manager:
-Strategy
-Document and publish the PPC strategy for anyone in the company to follow.
-Do not rely upon reactive measures, follow the documented plan as results will be weighed against it
-Defining the PPC goals to support the overall company’s goals and the goals for each product
-Transcribe the brand’s goals into actionable PPC strategies.
-Determining what actions outside of PPC must be taken in order for the PPC to succeed (ex. new product images, increasing review velocity, etc).
-Revisiting and crafting strategy necessary to hit the PPC goals on a yearly, quarterly, monthly, and weekly basis.
-Creating the plan of action and implementing the processes/workflows and tools necessary to execute any/all strategies developed.
-Attending leadership meetings with the rest of the company to realign with priorities, update on PPC performance, and feedback data and information.

Management
-Creating an organized and effective campaign structure.
-Setting and managing bids.
-Validating keyword research on each product that is generated from the Product Development team
-Testing and monitoring different placements.
-Feeding back data from PPC to the rest of the company to help the company make better decisions.
-Updating the company’s internal SOP’s relating to PPC.
-Setting up and executing PPC launches

Overseeing all ad types including:
-Sponsored Products
-Sponsored Brands
-Sponsored Display
-Video Ads
-Exploring new ad types as Amazon introduces them

Launch
-Work with the Product Development team to prepare and execute new product launches.
-Work with the SKU Optimization team to re-launch or target specific keywords to improve overall performance of existing products.

Expected Accomplishments:
-PPC targets are always aligned with the company’s goals.
-PPC metrics are measured accurately.
-Campaign variables are regularly updated such as bids, TOS bid adjuster, budgets, etc.
-PPC launches rank new products within agreed upon budget.
-Keywords are graduated appropriately.
-Ad spend is not unnecessarily wasted on Amazon auto campaigns for the purpose of keyword research.
-Keywords are negative exact matched appropriately.
-Campaign structure and naming convention is strictly adhered to and followed.

Expected Proficiencies:
-The ability to document systems and processes for managing PPC, launches, and organic ranking as it relates to advertising on Amazon
-A clear understanding of the science of Amazon PPC
-Comprehensive knowledge of how to define KPI’s, track analytics, measure progress and process data in the PPC
-Advanced Amazon PPC Knowledge, strategies, and requirements
-Excellent proficiency in English (Both spoken and written).
-Ability to plan and execute strategies independently that align with the organization’s goals and objectives.
-Proficiency in Asana, Slack, Excel, Google, Office, Loom.

Position KPI’s and How Success is Measured:
-Spend
-TACoS
-ACoS
-Units Sold
-CVR
-CTR
-Placement metrics
-Organic keyword ranking
-Sponsored keyword ranking

We are a fast growing Amazon brand that sells a variety of items from kitchen knives to beauty products. We take pride in creating beautiful high-quality products at an affordable price without having to sacrifice exceptional customer service. Feel free to check out Foxel Knives on Amazon to see some of our products.

Attention to detail and listening skills are highly important for this role. To know that you read this entire post, please tell me your favorite fruit at the beginning of your application/cover letter in the google form below in this exact format… “I love OrAnGeS.” Every other letter of your favorite fruit is capitalized. Do not include quotations. You will not be considered if you do not follow these instructions and $25 signing bonus if you are hired and you mention your favorite fruit in the correct format.

Thanks and looking forward to your application 🙂

Please fill out this application here…
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