Klaviyo email Marketing Specialist

We are looking for a talented and detail-oriented Klaviyo Email Marketing Specialist to join our marketing team. As a Klaviyo expert, you will play a crucial role in creating and optimizing email campaigns to engage and nurture our audience. The ideal candidate has a deep understanding of email marketing best practices, proficiency in Klaviyo, and a strategic mindset to drive measurable results through targeted and personalized email communications. Please provide a link for example work you’ve done.

Responsibilities:

Email Campaign Management:

Plan, execute, and optimize end-to-end email campaigns using Klaviyo.
Develop and implement segmentation strategies to deliver targeted and personalized content to different audience segments.
Automation Workflows:

Build and maintain automated email workflows, including welcome series, drip campaigns, and customer nurturing sequences.
Ensure workflows are optimized for maximum engagement and conversion.
Content Creation:

Collaborate with the content team to create compelling and relevant email content, including copy, visuals, and calls-to-action.
A/B test various elements to optimize email performance.
A/B Test sign up forms
Must know some design experience
Data Analysis:

Monitor and analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
Use data insights to make informed decisions and continuously improve email performance.
List Management:

Manage and segment email lists to ensure targeted and effective communication.
Implement list hygiene practices to maintain a high-quality subscriber base.
Integration and Collaboration:

Collaborate with other teams, including marketing, design, and development, to integrate email campaigns seamlessly with overall marketing initiatives.
Stay updated on Klaviyo features and integrations to leverage new functionalities.
Compliance:

Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
Stay informed about industry changes and updates related to email marketing compliance.
Qualifications:

Proven experience in email marketing, with a focus on Klaviyo.
Strong understanding of email marketing best practices and industry trends.
Proficiency in data analysis and using metrics to drive decision-making.
Excellent written and verbal communication skills.
Detail-oriented with a high level of accuracy.
Ability to work in a collaborative, fast-paced environment.