Do you love copywriting?
Do you love A/B testing?
Are you excited to help men level up their confidence so they can be better fathers, husbands, sons, and providers?
Real Men Real Style is on the lookout for an experienced and innovative Landing Page Expert to join our digital marketing team. The ideal candidate will possess a deep understanding of creating conversion-focused landing pages, coupled with outstanding copywriting skills, and a knack for audience research. Proficiency in A/B testing to continually optimize for performance is a must.
Key Responsibilities:
1. Landing Page Development:
– Design and develop landing pages that align with our brand and drive conversions.
– Collaborate with the design and development teams to ensure landing pages are visually appealing and technically flawless.
2. Copywriting
– Craft compelling, concise, and persuasive copy that resonates with our target audience.
– Ensure that the copy aligns with the overall messaging strategy and brand voice.
3. Avatar & Audience Research:
– Conduct in-depth research to understand our target audience’s pain points, needs, and desires.
– Utilize this research to inform the landing page design, structure, and copy.
4. A/B Testing & Optimization:
– Develop and execute A/B tests to determine the effectiveness of different landing page elements.
– Analyze test results and implement changes to optimize conversion rates.
5. Analytics & Reporting:
– Monitor and analyze landing page performance using tools like Google Analytics, Hotjar, etc.
– Provide regular performance reports with actionable insights and recommendations.
6. Collaboration:
– Work closely with the marketing, design, and content teams to ensure the landing page aligns with promotional campaigns and overall marketing goals.
7. Stay Updated:
– Keep abreast of the latest trends, best practices, and technologies in landing page design and optimization.
8. Usability & User Experience (UX):
– Ensure landing pages offer an intuitive and user-friendly experience, optimizing for various devices and screen sizes.
Required Skills & Experience:
– Minimum of 1 year of experience in landing page design and optimization, preferably in a similar industry or market.
– Strong copywriting skills with a proven track record of crafting conversion-driven content.
– Experience with A/B testing tools like Optimizely, VWO, or similar.
– Proficient in using landing page platforms such as Unbounce, Leadpages, Instapage, etc.
– Familiarity with analytics and heatmapping tools.
– Demonstrated ability to conduct and implement audience research.
Personal Attributes:
– Detail-oriented with a strong focus on accuracy and performance.
– Analytical mindset coupled with creativity.
– Excellent communication and teamwork skills.
– Proactive and able to work independently, driving projects to completion.
– Adaptive and receptive to feedback.
To Apply:
Do NOT submit a resume.
Go to /work-with-rmrs/ and fill out the application there. On the final question you can link to your portfolio of work.
Contact me here and share with me your 2 favorite business “mentors” have been. This could be a Youtube channel, class you took in college, someone you worked for. Tell me why you loved their lessons and how you use them.
APPLY FOR THIS JOB:
Company:
Name: Antonio Centeno
Email: