Landing Page / Funnel Builder

Job Overview:

We are looking for a talented Landing Page Builder to join our marketing team and play a crucial role in creating high-converting landing pages for our digital campaigns. The ideal candidate will have a strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO). They will work closely with our marketing team to design and develop landing pages that effectively communicate our brand message, drive engagement, and generate leads.

Key Responsibilities:

Collaborate with the marketing team to understand campaign objectives, target audience, and messaging.
Design and develop responsive landing pages using website builders such as PageFly for Shopify, ensuring consistency with brand guidelines and visual identity.
Optimize landing pages for maximum conversion rates, incorporating best practices in CRO, A/B testing, and user behavior analysis.
Implement tracking codes and analytics tools to monitor landing page performance and user interactions.
Conduct regular audits and optimizations to improve landing page performance, including load times, mobile responsiveness, and SEO.
Stay updated on industry trends, emerging technologies, and best practices in landing page design and development.
Work closely with copywriters, graphic designers, and other team members to create cohesive and compelling landing page experiences.
Provide training and support to team members on landing page best practices and tools.

Qualifications:

Bachelor’s degree in web design, digital marketing, or a related field.
Proven experience in building and optimizing landing pages, with a strong portfolio showcasing successful projects.
Proficiency in website builders such as PageFly for Shopify, WordPress, Wix, Squarespace, or ClickFunnels.
Strong understanding of HTML, CSS, and JavaScript, with the ability to hand-code landing pages if necessary.
Knowledge of UX/UI principles and best practices, with a focus on creating intuitive and engaging user experiences.
Experience with CRO tools and techniques, including A/B testing, heatmaps, and user behavior analysis.
Familiarity with web analytics tools such as Google Analytics, Google Tag Manager, or Adobe Analytics.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Detail-oriented with a passion for creating visually appealing and high-performing landing pages.

Requirements:

Proficiency in using PageFly for Shopify to design and customize landing pages.
Experience with Shopify platform and understanding of its features and functionalities.
Ability to create custom layouts, sections, and elements using PageFly to achieve desired design and functionality.
Familiarity with Shopify apps and integrations that enhance landing page capabilities, such as email capture, social proof, and countdown timers.
Understanding of SEO best practices for Shopify landing pages, including keyword optimization, meta tags, and schema markup.
Experience with mobile optimization techniques to ensure landing pages are responsive and user-friendly on all devices.