Lead Generation Marketing Specialist

von Eaton House is an Atlanta-based branding and marketing agency seeking a detail-oriented individual to fill the Lead Generation Marketing Specialist role. We are dedicated to helping our clients establish and grow their online presence through innovative design and strategic marketing solutions.

Position Overview:
As a Lead Generation Marketing Specialist, you will identify and qualify potential leads to drive business growth.
-Your research skills, attention to detail, and ability to communicate effectively will contribute significantly to our sales pipeline.
– The ideal candidate will be responsible for developing and executing effective lead-generation strategies that drive qualified leads and support our client’s growth objectives.
– This role requires a blend of creativity, analytical skills, and a deep understanding of digital marketing tactics.

Responsibilities:
– Develop, implement, and manage lead-generation campaigns across various digital channels, including email, social media, search engines, and display advertising.
– Conduct comprehensive market research to identify potential leads and target markets.
– Qualify leads based on predefined criteria to ensure alignment with our target audience.
– Maintain and update lead information in our customer database, ensuring accuracy and completeness.
– Assist in the creation and execution of lead-generation campaigns and strategies.
– Collaborate with the sales and marketing teams to develop and refine lead generation processes.
– Monitor and report on key performance metrics related to lead generation activities.
– Stay up-to-date with industry trends and best practices in lead generation.

Qualifications:
– Proven experience in lead generation, sales support, or a similar role.
– Strong research and analytical skills.
– Excellent written and verbal communication skills.
– Ability to work independently and as part of a team.
– Detail-oriented with strong organizational and multitasking abilities.
– A proactive and results-driven mindset.

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