LEAD SEO

We are a rapidly growing coaching group specializing in digital marketing services based in Washington DC, and we are seeking a highly motivated Lead SEO Specialist to join our team.

As a Lead SEO Specialist, you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic to the client’s GBP and improve their online presence. This includes creating strategies for on-page SEO and off-page SEO activities, optimizing keywords and phrases, link building and analyzing web analytics data.

If you have a knack for the search engine landscape to unlock online marketing potential, we would like to hear from you.

You will work with talented professionals, leverage cutting-edge SEO tools and contribute to our company’s growth and success. We offer attractive salary packages alongside an inclusive, mission-driven work culture that encourages exceptional professional progress.

Objectives of this role
Developing and executing comprehensive search engine optimization strategies to achieve business objectives.
Monitoring and analyzing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization.
Develop and optimize high-quality, keyword-rich content for improved organic visibility.
Executing link-building activities to ensure quality links from reputable sources.
Working closely with a GBP Program Manager and cross-functional teams, such as link builder team, content team, social fortress team and others.

Your responsibilities
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.

Required skills and qualifications
Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
2+ years of experience as an SEO manager or a similar SEO-focused role.
In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Experience with content management systems (CMS) and website optimization platforms, like WordPress.
Experience with SEO for local businesses and Google My Business optimization.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

If you meet these qualifications and are excited about the opportunity to work with a growing team, we encourage you to apply using the link below.