Life Cycle Manager

About our Client,

We are looking for a skilled and strategic Lifecycle Marketing Manager to join our eCommerce growth team. You will be responsible for developing and executing email & SMS marketing strategies and campaigns throughout the customer lifecycle. Your primary goal will be to drive customer engagement, retention, and loyalty by delivering personalized and targeted messaging across various channels. The ideal candidate has a strong background in eCommerce/Shopify, marketing automation, customer segmentation, and data analysis, along with a passion for creating exceptional customer experiences.

Responsibilities:

— Develop and implement end-to-end lifecycle marketing strategies to enhance customer engagement, increase retention, and drive customer loyalty.
— Design and execute personalized, targeted campaigns across multiple channels, including email and SMS.
— Manage and oversee Content Calendar for Email/SMS to align with send/posting schedules
— Conduct in-depth customer segmentation analysis to identify key customer segments and tailor marketing campaigns to meet their specific needs and preferences.
— Collaborate with cross-functional teams, including product, brand, and design, to create
compelling and relevant marketing content and assets for each stage of the customer journey.
— Conduct ongoing analysis on Lead Generation platform/tools (pop-ups for email/SMS
collections) as a touchpoint in the customer journey
— eCommerce subscription strategy: test and iterate programs at key inflection points, such as subscriber onboarding, retention, and winback.
— Define and regularly report on key performance indicators (KPIs) to assess campaign effectiveness, customer behavior, and overall program success.
— Continuously monitor and analyze campaign performance metrics, customer data, and market trends to identify opportunities for optimization and improvement.
— Implement A/B testing roadmap and other experimentation methods to refine messaging, targeting, and customer experiences.
— Develop and maintain a comprehensive customer lifecycle roadmap, including customer post-purchase touchpoints, engagement, upsell/cross-sell, and retention strategies.
— Collaborate with the Growth Team to develop customer insights & pain points and predictive models that drive performance & KPIs
— Stay up to date with industry best practices and emerging trends in lifecycle marketing, marketing automation, and email & SMS strategies.
— Manage relationships with external vendors and agencies as needed to support campaign execution and deliverables.
— Plan & launch a loyalty program for eCommerce customers to improve conversion and retention
— Collaborate with Customer Success team to review feedback from customers, always looking to improve the customer experience

Qualifications:

— Bachelor’s degree or similar experience in Marketing, Business, or a related field. Advanced degrees or relevant certifications are a plus.
— Experience with eCommerce / Direct-to-Consumer DTC lifecycle & retention marketing, ideally for a beauty/wellness brand with a similar price point to our Client.
— Experience with DTC eCommerce marketing platforms for Email and SMS (e.g. Shopify, Klaviyo, Justuno, Postscript, and/or Attentive)
— Proven experience as a Lifecycle Marketing Manager or similar role in eCommerce, with a strong understanding of marketing automation platforms and customer lifecycle management.
— Demonstrated experience in developing and executing targeted email & SMS marketing campaigns
— Solid understanding of customer segmentation, data analysis, and customer journey mapping.
— Analytical mindset with the ability to interpret data and metrics, draw actionable insights, and optimize campaigns accordingly.
— Strong organizational and project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
— Excellent written and verbal communication skills, with the ability to create compelling marketing content and messaging.
— Familiarity with CRM systems and their integration with marketing automation platforms.
— Knowledge of HTML/CSS and basic coding skills for email template customization is a plus.
— Strong problem-solving and strategic thinking abilities, with a customer-centric approach.
— Collaborative mindset with the ability to work effectively in cross-functional teams.

Our Client’s Core Values and what they built their culture around:

— WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
— PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
— WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
— OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
— CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
— PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture