LinkedIn Community and Engagement Specialist

LinkedIn Community Goals
Increase click through rates
Increase LinkedIn members
Increase inquiries of our services
Location: Remote (Working in Singapore/Asia time zones preferred) 9AM – 6PM SGT
We are seeking a freelance Community and Engagement Specialist to help create, grow, and manage our LinkedIn group for the ESG Wellness Series.
Qualifications:
Proven experience managing and growing LinkedIn groups or similar communities.
Strong understanding of HR and corporate wellness trends and discussions.
Strong understanding of LinkedIn and other social media platforms.
Excellent written and verbal communication skills.
Ability to strategize and implement effective community engagement plans.
Experience with performance metrics and reporting.
This project will be divided into several phases, with payment structured around the completion of each phase.
Phases and Milestones
Phase 1: Building Strategy and Framework
Activities and Deliverables:
Understand the brand, objectives, and target audience.
Create a competitor analysis of ESG Wellness Series in Singapore, what can be improved and can be integrated by the company
Develop a strategy based on the competitor analysis, how ESG can stand out against its competitors
strategy that will increase click-through rates, engagement in group, and members joining the group.
Develop a content framework
Develop a membership criterion
Develop an engagement policy
Develop success metrics & creating a reporting template
Fee: to be proposed by freelancer
Duration: to be proposed by freelancer
Phase 2: Content Creation and Initial Engagement
Activities and Deliverables:
Build design framework – colors and design pegs for each campaign
A detailed content calendar for the quarter.
Implementation of content and strategies
Set clear targets
Reporting and review
Initiate conversations and respond to member comments.
Engage with influencers and key community members.
Weekly content and engagement report.
Review performance metrics and assess the effectiveness of strategies.
Fee: to be proposed by freelancer
Duration: to be proposed by freelancer
Total Project Duration
3 months
Payment Structure
Payments will be made upon the successful completion of each phase as outlined above. The total project fee will be distributed equally across the phases.
Communication and Reporting
Weekly check-ins via upwork, email or video call.
Regular updates on progress and any issues encountered.
Final review meeting at the end of the project.
How to Apply
If you are interested in this project and meet the qualifications, please answer this short form, send us your framework in three slides of the proposal of 1st quarter implementation, your rates for Phase 1 and 2, and your CV.
Note
After each phase, ESG will review your project performance. Upon successful completion of all phases, there may be an opportunity to extend your contract for further collaboration.
Who is ESG?
ESG is the leading Singapore-based international marketing agency established in 2005 that have generated more than $80 million sponsorship cash, worked with more than 1,000+ regional and local brands and 2,000+ companies and manage events for 1,000,000+ participants and spectators.
What is ESG Wellness Series:
ESG Wellness Series is a community project started by Enterprise Sports Group (ESG) during the pandemic to empower companies to engage and improve employee well-being through a series of complimentary virtual or onsite workplace activities
Singapore’s largest and fastest growing workplace community with more than 700,000 employees from more than 700 companies
To learn more about the company: Access the Corporate Deck Here
ESG Wellness Series Goals
Empower companies to engage and improve employee well-being through ESG’s offerings:
Corporate Events
Onsite health screening
Onsite wellness talks
Onsite bazaar
Corporate Discounts and Gamifications
Employee Benefits Introduction
Who is ESG?
ESG is the leading Singapore-based international marketing agency established in 2005 that have generated more than $80 million sponsorship cash, worked with more than 1,000+ regional and local brands and 2,000+ companies and manage events for 1,000,000+ participants and spectators.
What is ESG Wellness Series:
ESG Wellness Series is a community project started by Enterprise Sports Group (ESG) during the pandemic to empower companies to engage and improve employee well-being through a series of complimentary virtual or onsite workplace activities
Singapore’s largest and fastest growing workplace community with more than 700,000 employees from more than 700 companies
To learn more about the company: Access the Corporate Deck Here
ESG Wellness Series Goals
Empower companies to engage and improve employee well-being through ESG’s offerings:
Corporate Events
Onsite health screening
Onsite wellness talks
Onsite bazaar
Corporate Discounts and Gamifications
Employee Benefits Introduction