Market Research Administrator

Role Overview:
As a Market Research Administrator, you will play a crucial role in supporting advertising efforts by conducting comprehensive market research on local businesses. Your primary responsibility is to gather, analyze, and interpret data to provide actionable insights that will inform and optimize advertising strategies.

You’ll join our team working with our powerfull data accumilating tool that utilizes cutting-edge machine learning and artificial intelligence (AI) technology to gather, verify, and organize data from a multitude of sources. These sources include websites, public records, social media platforms, and data contributed by users.
Key Responsibilities:

Market Analysis:

Conduct in-depth research on local businesses within the target market.
Identify industry trends, competitor activities, and customer preferences to stay ahead of the curve.
Data Collection:

Utilize various research methods to gather relevant data, including surveys, interviews, and data mining.
Collaborate with internal teams to collect and consolidate necessary information.
Competitor Analysis:

Evaluate competitor advertising strategies and performance to identify areas for improvement and differentiation.

Consumer Behavior Study:

Analyze consumer behavior patterns, preferences, and demographics to tailor advertising campaigns to the local audience.
Data Interpretation and Reporting:

Interpret research findings to create actionable insights and recommendations.
Prepare clear and concise reports to communicate research results to relevant stakeholders.
Collaboration:

Work closely with advertising teams, marketing professionals, and other stakeholders to integrate research findings into advertising strategies.
Adaptability:

Stay informed about changes in the local business landscape and adapt research methodologies accordingly.
Skills and Qualifications:

Strong analytical skills and attention to detail.
Proficient in using various research tools and methodologies.
Excellent communication skills for conveying complex data in a clear and understandable manner.
Ability to work collaboratively in a team environment.
Familiarity with market dynamics and business landscapes.
This role is pivotal in ensuring that advertising efforts are informed by accurate and timely market insights, contributing to the overall success of the organization’s promotional campaigns.