Marketing Analyst (Amazon Seller Central)

Description

We’re seeking an experienced marketing associate to join our dynamic Marketing team at BlueAlly. In this role, you’ll play a key part in optimizing Amazon sponsorship, reviewing microsite pages, and assisting with event arrangements when necessary.

If you are a data-driven individual who is an expert in Amazon Ads and has a passion for e-commerce and marketing activities, we invite you to become a part of our team at BlueAlly.

Responsibilities:
– Execute Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, and Display Ads) and other related Amazon marketing features.
– Monitor campaign performance and analyze data to provide actionable insights and recommendations to increase ROI.
– Participate in quarterly business reviews to help partners better understand their ad performance.
– Deliver detailed Amazon marketing proposals, addressing client objectives and ensuring success on the platform.
– Utilize analytics tools such as Helium 10, Jungle Scout, and Intentwise to assess performance, identify trends, and extract actionable insights for decision-making.
– Conduct in-depth competitive research on Amazon to identify opportunities and threats and develop strategies to outperform competitors.
– Stay current with the latest trends and best practices in Amazon Advertising and e-commerce trends.
– Collaborate with marketing and web team members to ensure that campaign landing page content aligns with marketing objectives, emphasizing digital marketing performance.
– Review website content thoroughly and provide recommendations for improvement.
– The position responsibilities outlined above should not be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as needed.

Position Requirements:
– As a Marketing Associate, you’ll play a crucial role in increasing sales on Amazon and improving our microsite performance. You’ll manage Amazon campaigns, focusing on maximizing Return on Ad Spend (ROAS) and boosting brand awareness. Additionally, you’ll collaborate with the team to ensure a smooth operation on microsites or events. Your efforts will drive our marketing forward, contributing significantly to our overall growth.

Education
– College degree in marketing (preferred)

Required Knowledge & Experience:
– Experience with Amazon Seller Central sponsorship is a must!
– Solid computer skills, including MS Excel and PowerPoint
– Excellent communication and presentation skills
– Detail and result-oriented with a sense of urgency