Marketing Analytics Expert for PPC Agency

Wayfinder Agency, a leading PPC and performance marketing agency, is seeking an Analytics Expert with a solid understanding of tracking tools and marketing analytics implementations. In this part-time/freelance role, you’ll work with various systems such as Google Tag Manager, Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, Hubspot, SalesForce, and Google Data Studio to create seamless connections and help solve attribution problems for our clients.

We are looking for a candidate with at least 2 years of experience who is highly skilled in tools like Google Analytics 4 and Google Tag Manager, with a deep understanding of tracking and the ability to handle a wide range of implementation tasks for marketing.

Responsibilities:
– Develop and implement tracking strategies that align with client business goals and KPIs.]
– Design and implement tracking tags using Google Tag Manager, ensuring accurate data collection.
– Analyze data from Google Analytics to identify trends and opportunities for improvement.
– Create dashboards and reports in Google Data Studio to present data in a meaningful and actionable way to stakeholders.
– Collaborate with cross-functional teams to ensure all tracking requirements are met.

Requirements:
– At least 2 years of proven experience as an Analytics Expert with a strong background in Google Analytics and Google Tag Manager.
– Experience creating and implementing tracking strategies for large websites.
– Strong analytical and problem-solving skills, with the ability to analyze complex data sets and identify key insights.
– Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

If you are a results-oriented Analytics Expert with a passion for data analysis and a desire to work with a leading agency, Wayfinder Agency wants to hear from you. Please submit your resume and a cover letter outlining your experience and qualifications. Join our team and make a difference in the world of performance marketing!