Marketing and Digital Coordinator

Role

The Marketing and Digital Strategy Coordinator will be instrumental in spearheading our company’s marketing initiatives, focusing on brand development, market research, and digital marketing strategies. This role demands a proactive and creative individual capable of understanding market trends and translating them into effective strategies to drive revenue and product development.

Responsibilities

Strategic Marketing & Research:
Conduct in-depth brand research, market research, and marketing research to gather actionable insights.
Develop comprehensive marketing strategies, outlining clear objectives, target audiences, and key messaging.
Execute marketing strategies, measuring performance and adjusting tactics to optimize reach and engagement.
Digital Marketing Execution:
Create, manage, and optimize ads across multiple digital platforms, including Meta, YouTube, X, Native Platforms, and Google.
Spearhead outreach strategy, buildout, and optimization, ensuring brand consistency and message alignment across all channels.
Oversee funnel performance, report key metrics, and continually refine strategies for maximum efficiency and impact.
Campaign and Budget Management:
Manage campaign budgets effectively, allocating resources wisely to achieve the best ROI.
Continuously analyze campaign performance, making data-driven decisions to optimize spend and campaign effectiveness.
Collaborate closely with the product development team to ensure that marketing strategies align with product offerings and market positioning.
Brand Management & Product Development Interface:
Undertake brand management tasks, ensuring that all marketing efforts reinforce the brand’s identity and values.
Act as a liaison between marketing and product development teams, integrating customer feedback and market insights into product evolution and package updates.

Results

Measurable growth in brand awareness and market share, demonstrated through increased engagement metrics and market penetration.
Effective and efficient digital campaign management, evidenced by optimized ad performance, funnel conversion rates, and a positive ROI on marketing spend.
Strategic alignment of product offerings with market needs, based on informed research and continuous feedback integration.
We follow our company cadence and all of the targeted interactions
We use the minimum effective dose systems and platforms in order to get the greatest results.
Help move PFG towards goals
Timely submission of reports

Requirements

High-level communication skills and responsiveness.
Proven experience in marketing strategy formulation, digital marketing, and brand management.
Strong analytical skills, with a proficiency in interpreting data to inform marketing strategies.
Excellent communication and project management abilities, with a talent for coordinating cross-functional teams.
Knowledge of current digital marketing tools and platforms, with a keen eye for emerging trends and technologies.
Ability to set goals and develop achievable timelines to hit them.