Marketing and Graphic Designer

As the Marketing Manager for Alappaa Inc., and multiple sister companies you will be responsible for developing and implementing our overall marketing strategy. This includes creating and executing campaigns across a variety of platforms and mediums, with a focus on video and photography content, pay-per-click management on Google Ads, Meta, other advertising platforms, and graphic design skills for digital and print marketing materials.

Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with the company’s goals and objectives
• Create and execute campaigns across various platforms and mediums, including social media, email, and events
• Manage the production of video and photography content, including concept development, scripting, shooting, and editing
• Collaborate with internal teams and external partners to ensure that all content is on-brand and consistent in terms of style and messaging
• Manage the company’s website and social media accounts (including Facebook, Instagram, TikTok, LinkedIn, YouTube), ensuring that they are up-to-date and engaging
• Track and analyze the effectiveness of marketing campaigns and make data-driven decisions to improve results
• Manage the company’s pay-per-click campaigns on Google Ads and the Meta advertising platform, including keyword research, ad copywriting, and monitoring performance
• Manage the marketing budget and allocate resources accordingly
• Stay current with industry trends and changes and incorporate them into the marketing strategy as needed
• Create and monitor email marketing campaigns as needed
• Interview and create story testimonials from customers that hit our target markets

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field OR minimum 5 years of experience in marketing, with experience in construction, manufacturing, homes, cabins or related industry preferred
• Strong experience in content creation, particularly videography and photography with Sony, Nikon, and DJI camera systems
• Strong experience in PPC management and optimization, including Google Ads and Meta advertising platform.
• Adept in modifying website content using WordPress or similar software.
• Strong project management skills, with the ability to manage multiple projects at once
• Strong analytical skills, with the ability to track and analyze campaign performance and make data-driven decisions for peak effectiveness
• Strong management, communication and collaboration skills, with the ability to work effectively with internal teams and external partners and take the initiative knowing which strategy is best for business growth.
• Proficient in relevant marketing tools, such as Adobe Creative Suite, DaVinci Resolve, PPC management platforms, and analytics tools.
• 3D modelling & animation a plus but not necessary.