Marketing and Lead Generation Specialist

A US based company is actively looking for a Marketing and Lead Generation Specialist to join our internal team.

Job Highlights
* Full time and Permanent position
* Work from home/Remote job
* Available to work on US Time zone (PST)
* Rate: $3-$6

Job Summary:
We are seeking a dynamic and results-driven Marketing and Lead Generation Specialist to join our team.
The ideal candidate will have a proven track record in developing and executing marketing strategies to generate high-quality leads and drive business growth.
This role requires a creative thinker with strong analytical skills, excellent communication abilities, and a deep understanding of digital marketing channels and consumer behavior.

Key Responsibilities:
Develop and implement comprehensive marketing plans to generate leads and increase brand awareness.
Identify target audience segments and develop tailored marketing campaigns to engage and convert leads.
Utilize various marketing channels, including social media, email marketing, content marketing, and SEO, to reach potential customers.
Create compelling content, such as blog posts, whitepapers, case studies, and videos, to attract and nurture leads throughout the sales funnel.
Conduct market research and competitive analysis to identify trends, opportunities, and potential areas for growth.
Monitor and analyze key performance metrics to track the effectiveness of marketing campaigns and optimize strategies for maximum impact.
Collaborate with cross-functional teams, including sales, product development, and design, to align marketing efforts with business objectives.
Stay up-to-date on industry trends, best practices, and emerging technologies in marketing and lead generation.

Qualifications:
Proven experience in marketing and lead generation, with a minimum of 2 years of relevant experience.
Strong understanding of digital marketing channels and tools, including social media platforms, email marketing software, and analytics platforms.
Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate with diverse audiences.
Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Creative thinker with a passion for innovation and problem-solving.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational skills and attention to detail.
Experience with CRM systems is a plus.
Certification in Google Analytics or other relevant certifications is desirable.

Competitive salary and benefits package will be offered to the successful candidate.