Marketing and Operations Manager

Position Overview: We are seeking a highly motivated and experienced Marketing and Operations Manager to join our team. This role is pivotal in driving our marketing initiatives and ensuring smooth operational processes. The ideal candidate will have a strong background in marketing and operations.

Key Responsibilities:
1. Marketing Strategy and Execution:
o Develop and Implement Marketing Plans: Create comprehensive marketing strategies tailored to our target audience, focusing on SDA properties.
o Content Creation: Produce engaging content for various platforms, including social media, website, newsletters, and promotional materials.
o Campaign Management: Plan, execute, and monitor marketing campaigns across multiple channels (digital, print, events) to drive brand awareness and lead generation.
o Social Media Management: Manage our social media profiles, ensuring consistent brand messaging and engagement with our audience.
o SEO and SEM: Optimize our website and content for search engines to improve organic search rankings and manage paid advertising campaigns.
o Analytics and Reporting: Track and analyze the performance of marketing campaigns using tools like Google Analytics, and provide regular reports to management.
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2. Operations Management:
o Process Improvement: Identify and implement process improvements to enhance operational efficiency and service delivery. Develop and implement standard operating procedures (SOPs) to streamline processes and improve productivity. Monitor and report on operational performance, identifying areas for improvement.
o Workflows – Build and implement workflows including custom documentation. This will then be implemented into Click to view
o Vendor Management: Coordinate with local vendors and service providers to ensure timely and quality maintenance and service delivery for our properties.
o Documentation and Compliance: Maintain accurate records and ensure compliance with local regulations and industry standards.
o Team Coordination: Work closely with the on-site property management team to ensure smooth operations and address any operational challenges promptly.

3. Administrative Support:
o Scheduling and Coordination: Assist in scheduling meetings, appointments, and property inspections. Email Management
o Data Management: Maintain and update property and resident databases.
Qualifications:
• Skills:
o Strong understanding of marketing principles and digital marketing tools.
o Excellent written and verbal communication skills.
o Ability to analyze data and provide actionable insights.
o Strong organizational and multitasking skills.
o Ability to work independently and as part of a team.
o Experience and proficiency in Squarespace, Google Ads, Canva, Hubspot, Click to view
• Attributes:
o Detail-oriented with a strong focus on accuracy.
o Proactive and solution-oriented mindset.
o Ability to handle confidential information with integrity.
o Attention to detail with a sense of urgency.