Marketing and Outreach Specialist

We are seeking a highly motivated and skilled Customer Acquisition Specialist to join our team. This role will involve identifying potential clients, developing relationships, initiating contact, maintaining communication, and converting prospects into paying clients. The ideal candidate will have a strong understanding of marketing services and be adept at using various tools and strategies to attract new clients.

Key Responsibilities:
1. Identification
-Market Research: Identify target industries such as real estate, legal services, healthcare, fitness, and technology. Use tools like Click to view and Clearbit for discovery.
-Audience Segmentation: Segment potential clients based on demographics and behavioral data. Utilize tools like GT Metrix for website performance assessment and ChatGPT for website UI/UX evaluation.
-Database Management: Organize client data in the Client’s Marketing Sheet.

2. Prospecting
-Social Media Engagement: Connect with potential clients on LinkedIn, Facebook, and Instagram. Participate in discussions and groups using a pseudo profile.
-Content Marketing: Write blog posts addressing common pain points of target industries and engage on platforms like Quora.
-SEO: Conduct keyword research using tools like Ahrefs and Semrush. Optimize content for search engines, including meta tags and descriptions.

3. Reaching Out
-Cold Emails: Personalize emails based on the prospect’s industry, needs, and pain points. Clearly state the value proposition and include a call to action.
-Social Media Outreach: Send personalized direct messages on LinkedIn, Facebook, and Instagram. Engage with prospects’ content continuously.
-Video Messages: Create short video audits highlighting areas for improvement and personalized recommendations.

4. Follow-Ups
-Email Sequences: Send follow-up emails with additional information, case studies, and testimonials. Send reminder emails for scheduled calls or meetings.
-Social Media Engagement: Maintain interaction with prospects’ posts and share valuable content. Promptly respond to comments and questions.

5. Conversion
-Present Proposals: Create detailed and customized proposals tailored to the prospect’s needs and goals. Emphasize the benefits and ROI of our services.
-Negotiation: Offer flexible service packages and provide incentives like discounts or added-value services.
-Closing the Deal: Ensure clear terms and contract signing. Promptly start the onboarding process for new clients.

Continuous Improvement:
-Collect client feedback on the acquisition process.
-Conduct internal reviews to identify improvement areas.
-Track key metrics such as email open rates, engagement rates, and conversion rates.
-Adjust strategies based on data analysis.
-Regularly train the team on new tools, techniques, and best practices.
-Encourage knowledge sharing within the team.

Qualifications:
-Proven experience in customer acquisition, sales, or marketing.
-Strong understanding of marketing services and strategies.
-Excellent communication and interpersonal skills.
-Proficiency in using marketing and CRM tools.
-Ability to work independently and as part of a team.
-High attention to detail and strong organizational skills.

For you to apply for this position:
Please fill out this form
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