Marketing and Social Media Cooridinator

Summary:
As a Social Media and Marketing Coordinator, you will play a pivotal role in developing and executing comprehensive social media and marketing strategies to enhance the online presence and brand visibility of our company. Fluency in BOTH ENGLISH AND SPANISH is Preferred to effectively engage with our diverse audience. The successful candidate will be responsible for managing social media platforms, creating compelling content, and coordinating marketing campaigns to drive brand awareness and customer engagement.
Key Responsibilities:
Social Media Management:
Develop and implement social media strategies to align with the company’s marketing goals.
Create, curate, and schedule engaging content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) in both English and Spanish.
Monitor and respond to social media comments, messages, and mentions, fostering positive interactions and building a strong community.
Content Creation:
Generate creative and relevant content for social media, blog posts, newsletters, and other marketing channels.
Collaborate with the design team to create visually appealing graphics, videos, and other multimedia content.
Ensure consistency in brand messaging and tone across all communication channels.
Audience Engagement:
Analyze social media metrics and audience insights to optimize content and engagement strategies.
Identify trends, topics, and opportunities to increase audience engagement and reach.
Foster relationships with influencers and brand advocates to amplify the brand’s presence.
Marketing Campaigns:
Coordinate and execute marketing campaigns, promotions, and events to drive brand awareness and customer acquisition.
Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Monitor and report on the performance of marketing initiatives, making data-driven recommendations for improvement.
Community Management:
Engage with the online community to build a positive brand image and address customer inquiries or concerns.
Develop and implement strategies to grow and nurture an active and loyal online community.

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and marketing.
• Bilingual proficiency in English and Spanish.
• Strong writing and communication skills in both languages.
• Familiarity with social media analytics tools.
• Creative mindset with the ability to generate engaging content.
• Knowledge of current trends and best practices in social media and digital marketing.

Additional Skills (Preferred):
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Basic knowledge of SEO principles.
• Previous experience in a multicultural or international marketing context.

If you are a dynamic individual with a passion for social media, marketing, and bilingual communication, we invite you to join our team and contribute to the success of our brand.
Please be prepared to show sample of work