Marketing and Social Media Specialist

Job Description: Virtual Marketing and Social Media Specialist

Company: YummyDary
Location: Remote
Industry: Food & Beverage (Snacks)
Type: Part-time/Full-time (Flexible)

About Us

YummyDary is a new company creating unique, healthy fruit-based snacks for the US and UK markets. We are in the process of launching our first product and are looking for an experienced marketing and social media specialist who can help us build our brand, increase our following, and engage with our audience in a fun and creative way.

Responsibilities

• Social Media Management:
• Create, manage, and grow YummyDary’s social media presence across platforms (Instagram, Facebook, Twitter, TikTok, Pinterest, LinkedIn, YouTube).
• Develop and implement a social media strategy to increase brand awareness and engagement.
• Post regular content (photos, videos, stories) that highlights our products and brand values.
• Engage with followers, respond to comments and messages, and build a community.
• Content Creation:
• Create high-quality, engaging content (photos, videos, graphics) that showcases our products.
• Develop creative campaigns and ideas that differentiate us from the competition.
• Marketing Strategy:
• Develop and execute a marketing plan that includes social media, influencer partnerships, and other digital marketing
strategies.
• Analyze and report on the performance of marketing campaigns and adjust strategies as needed.
• Brand Building:
• Ensure all content is aligned with YummyDary’s brand voice and values.
• Collaborate with the team to develop and refine the brand’s visual and messaging strategy.

Requirements

• Proven experience in social media management and digital marketing, preferably in the Food & Beverage (Snacks)
industry.
• Strong understanding of social media platforms and best practices.
• Creative skills for content creation (photography, videography, graphic design).
• Ability to develop and implement effective marketing strategies.
• Excellent communication and engagement skills.
• Ability to work independently and manage multiple tasks.
• Passion for healthy living and the food industry.

Application Process

To apply, please send the following to Click to view:

1. Resume: Highlight your relevant experience and skills.
2. Short Video: Tell us why you think you can create the best content for YummyDary and what makes you passionate about this role.
3. Examples of Past Work: Share examples of social media accounts you have managed, marketing campaigns you have worked on, and any relevant content you have created.
4. Compensation Expectations: Let us know your desired compensation. Keep in mind that we are a startup with limited budgets but can offer growth opportunities as the company expands.

Note: Applications that do not include all four components will not be considered.

Additional Considerations

• Be creative and think outside the box. We want someone who can bring fresh ideas and a unique approach to our brand.
• We value fun and engagement, so make sure your application reflects your personality and enthusiasm for this role.

Summary

This role is perfect for someone who loves social media, is passionate about healthy living, and wants to help build a brand from the ground up. If you think you have what it takes to create amazing content and grow our brand, we’d love to hear from you!