Marketing Assistant

Marketing Assistant

Company: BlueWood Handyman
About Us: BlueWood Handyman is not just a carpentry and handyman service in North London; we are also dedicated to teaching and empowering others through our online woodworking courses. Our founder, Conrad, is a qualified Carpentry and Joinery Tutor creating comprehensive online courses in Construction and Woodworking. Our aim is to help others learn these valuable skills, sell woodworking plans, and assist others in making and selling their own woodworking projects online.
Job Description: We are seeking a highly motivated and skilled Marketing Assistant to help us expand our digital footprint and promote our online courses and digital content. This role involves creating and managing content, running ad campaigns, optimising our website for search engines, and engaging with our audience on social media. You will work closely with our team to develop and implement marketing strategies that align with our business goals and drive sales of our courses and digital products.

Key Responsibilities:
Content Creation: Develop engaging blog posts, social media content, and email newsletters focused on our online woodworking courses, project plans, and digital content.
SEO Optimization: Research and implement SEO strategies to improve our website’s search engine ranking and attract more traffic.
Ad Campaigns: Set up and manage Google Ads and social media ad campaigns targeting individuals interested in woodworking, DIY projects, and online learning.
Social Media Marketing: Create and schedule posts, engage with our audience, and grow our social media presence with a focus on promoting our courses and digital products.
CRM Management: Use Zoho CRM to manage customer relationships and track marketing efforts for our online courses and digital content.
Website Updates: Collaborate with the team to update and improve our website content and structure, ensuring it effectively showcases our courses and digital offerings.
Analytics and Reporting: Monitor and report on the performance of marketing campaigns and website traffic to inform future strategies.

Qualifications:
Proven experience in digital marketing, social media marketing, and content creation.
Strong understanding of SEO principles and best practices.
Experience with Google Ads and social media advertising platforms.
Familiarity with CRM systems, preferably Zoho CRM.
Familiarity with Marketing platforms, preferably Zoho Marketing Automation.
Excellent written and verbal communication skills in English.
Ability to work independently and manage time effectively.
Proactive and eager to learn new skills and technologies.
Knowledge of woodworking or online education is a plus, but not required.

Please submit your resume with email address, a very brief cover letter detailing your relevant experience, and any samples of your previous work (e.g., blog posts, social media content, marketing campaigns). In your cover letter, explain why you are interested in this role and how your skills and experience make you a good fit for our team.