Marketing Assistant – Paid Ads & SEM Specialist

We are a dynamic and growing company seeking a zealous Marketing Assistant with a flair for Paid Advertising and Search Engine Marketing (SEM). This role blends the creativity of Social Media Marketing (SMM) with the analytical prowess of PPC and SEM, contributing significantly to the long-term growth of our brand. If you’re passionate about digital marketing and eager to contribute to a team’s success, we’d love to hear from you.

Key Responsibilities:

Assist in the management of social media ads across platforms such as Meta (Facebook, Instagram, WhatsApp), TikTok, and Snapchat, along with Google and Bing Ads.
Engage in PPC/paid search initiatives, crafting compelling ad copy and managing remarketing campaigns.
Utilise Google Analytics (GA4), Google Tag Manager (GTM), Google Data Studio, and Google My Business for tracking and reporting.
Support SEM strategies, including use of SEM Rush for data analysis and report utilisation.
Contribute to email marketing efforts, particularly with NetCore, and create engaging content using Canva.
Assist with on-page SEO strategies and the innovative use of generative AI tools like Claude, OpenAI, and ChatGPT.
Undertake administrative tasks for the marketing department, ensuring smooth operation and coordination of activities.
Support in organising projects, content creation, scheduling posts, compiling blogs, and creating marketing materials in alignment with brand guidelines.
Source images and create social media posts using tools like Canva, scheduling these posts on platforms as directed.
Qualifications and Skills:

Proven experience in a marketing assistant role or similar, with a good grasp of office management and marketing/design principles.
Ability to multitask, adhere to deadlines, and work well-organised.
Proficient in Canva, Loomly, Teams, and other marketing tools.
Excellent communication skills in English and creative thinking abilities.
What We Offer:

An opportunity to grow with a dynamic team and make a substantial impact on our marketing strategies.
A supportive, inclusive environment that values innovation and creativity.
Remote work flexibility.
Bonus Points:

Experience with basic and enhanced eCommerce setup via Google Analytics.
Knowledge in On-Page SEO best practices.
Familiarity with generative AI applications in marketing.