Marketing Automation Manager (HubSpot)

POSITION DETAILS:
DEPARTMENT: MARKETING
LOCATION: PHILIPPINES/REMOTE
SALARY: 26.000 YEAR
ABOUT BROADVOICE
Broadvoice is at the forefront of delivering innovative Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions to businesses across various industries. Our mission is to empower businesses with innovative communication technologies that enhance productivity, streamline operations, and drive growth. We are committed to excellence, innovation, and to providing our customers with exceptional service. Join us in redefining communication solutions and be a part of our dynamic and growing team.
Broadvoice offers a vibrant, innovative environment where your work directly influences the way businesses communicate and collaborate.
ROLE OVERVIEW:
Broadvoice is seeking a Marketing Automation Manager with a deep understanding of HubSpot to accelerate our marketing automation strategies. This role is pivotal in driving our digital marketing efforts, enhancing lead generation, and nurturing customer relationships through targeted marketing campaigns. You will be the champion of our marketing automation environment, utilizing HubSpot to its full potential to support our business objectives.
Responsibilities:
Implement comprehensive marketing automation strategies using HubSpot to support lead generation, nurturing, and conversion goals specific to UCaaS and CCaaS solutions.
Collaborate with the marketing and sales teams to create seamless lead management processes, ensuring effective lead scoring, segmentation, and nurturing programs.
Implement and execute targeted email marketing campaigns, workflows, and automated sequences that resonate with our audience and drive engagement.
Maintain the integrity of marketing database management, ensuring data cleanliness, segmentation accuracy, and compliance with data protection laws.
Stay current with HubSpot features and updates, as well as industry trends, to continuously improve our marketing automation capabilities.
Provide HubSpot support to team members, fostering a culture of continuous learning and development.
QUALIFICATIONS:
Proven expertise in HubSpot, with certification highly preferred.
Experience in marketing automation, digital marketing, or a related field, with a strong understanding of UCaaS and CCaaS markets a plus.
Demonstrated ability to develop and execute successful marketing automation campaigns.
Strong analytical skills, with the ability to interpret data, identify trends, and make actionable recommendations.
Excellent project management and organizational skills, capable of managing multiple priorities in a fast-paced environment.
Creative thinker with outstanding communication and collaboration abilities.