Marketing Automation Specialist

Job Description
As a Marketing Automation Specialist, you will be responsible for managing all of our marketing automation platform(s) and reporting tools and fully leveraging their capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform(s) and reporting tools.

ROLES AND RESPONSIBILITIES
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Responsible for email marketing execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Continually find new opportunities to improve the customer journey and provide new value to new and existing customers

SKILLS
–> Testing
–> Analytical
–> HTML, CSS, Javascript
–> Microsoft Excel / Google Sheets
–> Communication Skills
–> Project Management
–> Multitasker

REQUIREMENTS
–> Proven years of marketing automation experience.
–> Expert knowledge of database management concepts and best practices.
–> Strong working knowledge of Google Analytics, Google Tag Manager, Zapier, Mysql and Domain DNS Management
–> Experience with Mysql, Airtable, Twilio, APIs and other common data and automation tools
–> Must have superior communication skills, both written and verbal.
–> Must be highly organized and self-motivated with a sense of urgency.
–> Strong independent project management skills.
–> Capable of handling multiple tasks with competing priorities under minimal supervision.
–> Able to think critically and exercise independent judgment and discretion.
–> Excellent attention to detail.