Marketing Automation Specialist

About Us: We’re dedicated to supporting immigrants in Canada, helping them navigate their new environment, grow in the IT sector, and achieve their entrepreneurial aspirations. Through our targeted programs and resources, we aim to be the go-to support network, empowering our community with the knowledge and tools they need to succeed.

Role Overview: As a Marketing Automation Specialist, you will be at the heart of our digital marketing efforts, responsible for managing and optimizing our marketing automation systems, particularly HubSpot, Kajabi, and Click to view. Your expertise will drive the efficiency and effectiveness of our marketing campaigns, contributing directly to our mission of empowering immigrants in Canada.

Responsibilities:
Implement, manage, and optimize marketing automation workflows within HubSpot, Kajabi, and Click to view to support our marketing and sales efforts.
Develop and execute email marketing campaigns, lead nurturing programs, and scoring models to enhance lead generation and conversion rates.
Collaborate with the marketing team to segment audiences and personalize email marketing strategies for targeted campaigns.
Monitor, analyze, and report on the performance of marketing automation campaigns and workflows, making data-driven recommendations for improvement.
Maintain up-to-date knowledge of marketing automation best practices and ensure compliance with all email and privacy regulations.
Troubleshoot and resolve issues within marketing automation platforms.
Provide training and support to team members on the effective use of marketing automation tools.

Qualifications:
Proven experience in marketing automation, with specific expertise in HubSpot, Kajabi, and Click to view.
Strong understanding of email marketing strategies, lead nurturing, segmentation, and analytics.
Excellent analytical skills and the ability to derive insights from data to improve campaign performance.
Proficiency in creating and managing complex workflows, lists, and rules to automate marketing tasks.
Familiarity with CRM systems and integration of marketing automation platforms with other tools.
Strong communication skills and the ability to collaborate effectively with cross-functional teams.
Detail-oriented with excellent problem-solving abilities.