Marketing Automation Specialist for Commercial Real Estate and Business Brokerage

Job Description:
We are seeking an experienced Marketing Automation Specialist to supercharge our lead generation and nurturing strategies for our Commercial Real Estate and Business Brokerage business. The successful candidate will have a deep understanding of marketing automation tools, CRM platforms (specifically Zoho), and AI technologies such as ChatGPT. If you’re passionate about creating efficient, innovative, and automated marketing campaigns, we’d love to hear from you.
Responsibilities:
Design, test, and manage automation workflows using tools like Zapier or Albato to optimize our lead generation and nurturing strategies.
Develop and monitor marketing automation strategies for different segments in our customer journey, ensuring consistent and personalized communication.
Leverage AI technologies like ChatGPT to build conversational agents, enhancing customer experience and engagement.
Integrate automation tools with our CRM (Zoho) for seamless data transfer and efficient management.
Analyze campaign performance and user engagement to suggest improvements.
Coordinate with the sales team to ensure alignment between marketing activities and sales objectives.
Required Skills:
Proven experience with marketing automation tools like Zapier, Albato, etc.
Familiarity with AI technologies such as ChatGPT, and their application in marketing automation.
Expertise in CRM platforms, especially Zoho, and their integration with automation tools.
Strong understanding of the commercial real estate and business brokerage sectors.
Excellent analytical skills to interpret data and generate insights for performance improvement.
Detail-oriented with the ability to manage multiple projects simultaneously.
Solid understanding of lead generation and nurturing strategies.
To apply, please submit your resume detailing your experience in marketing automation. Also, provide answers to the following:
What marketing automation projects have you executed in the past, specifically within the commercial real estate and business brokerage sectors?
Can you share an instance where your automation efforts significantly impacted lead generation and nurturing?
How would you use AI technologies like ChatGPT in the context of marketing automation?
Describe your experience in integrating marketing automation tools with a CRM, particularly Zoho.
We look forward to hearing from you. Thank you!