Marketing Campaign Manager

About the role
Origin 63 seeks a results-driven, creative Marketing Campaign Manager that is excited to take charge and make things happen. The marketing campaign manager will manage and oversee key marketing initiatives that drive marketing-influenced revenue and will increase brand awareness in the broader HubSpot community. The marketing campaign manager will report directly to the CEO and will be supported by a highly capable team.

This person should love marketing, have experience utilizing HubSpot and have a can-do, try it and learn attitude.

HOW TO APPLY:
– Send us a link to your updated resume (and portfolio if available)

The day-to-day
A campaign manager will:
– Devise B2B integrated marketing campaigns with the aim of acquiring new customers
– Be the driver behind all marketing initiatives, reaching out to resources both internally and externally, to get what they need to launch campaigns
– Manage the strategy, implementation, tracking, and measurement of marketing campaigns
– Collaborate with strategic partners to launch and manage co-branded marketing campaigns
– Write and edit marketing campaign materials, including support with images, videos, and webinar decks
– Edit final marketing articles
– Oversee and manage the development of campaign assets including sales enablement content, blogs, pillar pages, lead magnets, webinars, and video snippets
– Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels
– Deliver monthly reports of campaign results, including web analysis and evaluation of KPIs
– Maintain weekly and monthly measurement of the ROI of campaigns
– Administer the Origin 63 website, landing pages, and email templates
– Keep abreast of current trends in HubSpot, marketing and sales enablement
– Manage and maintain Origin 63 social media properties
– Develop and implement effective nurture campaigns focused on prospects and channel partners
– Maintain knowledge and awareness of the competitive landscape
– Manage and oversee a plan to expand brand awareness in the HubSpot community
– Work with internal team to oversee and manage marketing automation, data cleansing, and enrichment

What resources you’ll have
– A realistic marketing budget (we know because we used to be an agency)
– Outside vendors that specialize in specific areas of marketing
– A dedicated internal team that specializes in maximizing value from HubSpot to support your initiatives in HubSpot
– Access to an executive coach (we believe in helping our employees become leaders)
– Access to training or certification programs
– Mentorship from the CEO (entrepreneur, sales, and marketing leader for over a decade)
– The ability to build an internal team around you as the organization grows

What success looks like
– Drive marketing-influenced revenue
– Effectively use the resources made available to you
– Align with and internalize Origin 63 core values
– Act with purpose, passion, and integrity

Who you’ll report to:
This position reports directly to the CEO

COMPANY OVERVIEW
Origin 63 is Diamond HubSpot Partner, 100?dicated to providing smart technology solutions for marketing, sales and service teams on HubSpot. We specialize in HubSpot implementation and pride ourselves on being change management experts that deliver exceptional service in HubSpot onboarding, optimization, and technical advising programs to drive efficiency, adoption and value for our client base.

Core Values
– Be your best competition
– Love what you do and do what you love
– Treat it like you own it
– Be irreplaceable
– Act with empathy and candor