Marketing Consultant

Overview: We are seeking a highly skilled and experienced Marketing Consultant to join our team on a part-time basis. The ideal candidate will be responsible for overseeing various marketing activities including social media management, paid advertising campaigns, website optimization, SEO strategies, content creation, and other related tasks. This role requires someone who is proactive, detail-oriented, and capable of delivering measurable results within a limited timeframe.

Responsibilities:
• Develop and implement effective marketing strategies to increase brand awareness and drive engagement.
• Monitor and manage social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to ensure consistent branding and messaging.
• Create, curate, and schedule content for social media posts, ensuring alignment with the overall marketing strategy.
• Manage paid advertising campaigns across different platforms (e.g., Google Ads, Facebook Ads) to optimize performance and ROI.
• Conduct keyword research and implement SEO best practices to improve website visibility and organic search rankings.
• Analyze website traffic, user behavior, and other relevant metrics to identify opportunities for optimization.
• Collaborate with the content team to develop high-quality, SEO-friendly content for blogs, articles, and other marketing collateral.
• Stay updated on industry trends, new technologies, and best practices in digital marketing.
• Provide regular reports and analysis of marketing performance, highlighting key insights and recommendations for improvement.
• Coordinate with internal stakeholders and external partners to ensure seamless execution of marketing initiatives.
• Stay within budget constraints and allocate resources effectively to maximize results.

Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or related field (preferred).
• Proven experience working as a Marketing Consultant or in a similar role.
• Strong understanding of digital marketing principles, including social media management, paid advertising, SEO, and content marketing.
• Proficiency in using marketing tools and platforms such as Google Analytics, Facebook Business Manager, GoogleMyBusiness, etc.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Creative thinker with a passion for innovation and staying ahead of trends.
• Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
• Highly organized and able to manage multiple projects simultaneously.
• Flexible schedule with availability to work 5 hours per week.

This is a part-time position with flexible working hours, allowing you to work remotely. If you meet the qualifications and are eager to make a significant impact in the field of digital marketing, we encourage you to apply.

HOW TO APPLY:
Interested individuals are requested to submit their resume, portfolio and a cover letter detailing their relevant experience. Please place “Marketing Consultant” in the subject line. Applications will be accepted until Mar 1, 2024.

We value diversity and are committed to creating an inclusive and supportive work environment. We encourage qualified and highly-experienced individuals from all backgrounds to apply for this position.