Marketing Content

Argument-Driven Inquiry (ADI) is a dynamic and innovative STEM education company. We are seeking a creative and detail-oriented Marketing Content Specialist to join our dynamic marketing team. The ideal candidate will have a strong passion for storytelling, a knack for creating engaging content, and a deep understanding of various digital marketing channels. As a Marketing Content Specialist, you will play a pivotal role in crafting compelling narratives that resonate with our target audience and drive brand awareness.

Responsibilities:

1. Content Creation:
– Develop creative and impactful content for various marketing channels, including website copy, blog posts, social media, email campaigns, and other promotional materials.

2. Brand Voice and Messaging:
– Ensure consistency in brand voice and messaging across all communication channels.
– Collaborate with the marketing team to maintain a cohesive and compelling brand identity.

3. Content Strategy:
– Contribute to the development of content strategies aligned with overall marketing objectives.
– Research industry trends and competitors to stay ahead in content marketing best practices.

4. SEO Optimization:
– Implement SEO best practices in content creation to improve online visibility and organic search rankings.

5. Collaboration:
– Work closely with cross-functional teams, including marketing, design, and product teams, to gather information and insights for content creation.

6. Analytics and Optimization:
– Monitor content performance metrics and use data-driven insights to optimize future content strategies.
– Conduct A/B testing to refine content and improve engagement metrics.

7. Copy Editing and Proofreading:
– Review and edit content for clarity, consistency, and adherence to brand guidelines.
– Ensure all content is free from grammatical errors and aligns with company standards.

Qualifications:

– Proven experience as a Content Specialist, Content Writer, or similar role in a marketing setting.
– Excellent writing and editing skills, with a portfolio showcasing diverse content types.
– Familiarity with SEO best practices and the ability to incorporate them into content creation.
– Strong understanding of various digital marketing channels, including social media, email marketing, and blogging.
– Ability to work in a collaborative, fast-paced environment and meet tight deadlines.
– Detail-oriented with a passion for maintaining high-quality standards in content creation.

If you are a creative and results-driven Marketing Content Specialist looking to contribute to impactful marketing campaigns, we invite you to apply.