Marketing Coordinator

Professional Responsibilities

Social Media Management
Collaborate with Content Marketing team to write/edit compelling, brand-centric copy to support organic social media growth
Produce, review, and schedule daily social media posts using HubSpot CRM
? Coordinate with the Digital Marketing Manager for PPC and paid social media campaign support
? Provide timely campaign KPI reporting and feedback to inform future campaigns
? Email Marketing
? Participate in planning meetings
? Support email campaign workflows
? Create tickets for development using JIRA project management software
? Create UTM tracking links and schedule email sends
? Provide campaign level reporting (KPIs)
? Outbound Marketing / Lead Gen
? Pitch to execute lead generation programs, sweepstakes, marketing partnerships, giveaways, product reviews/lists, etc.
? Display Ad Management
? Manage and report display inventory forecast reports
? Provide internal teams forecasting and campaign results/reports
? Manage Internal Promotions, Third Party Ads, & Email Inventory
? Manage IP and 3P non-sales/partner email builds, execution, and reporting and IP and 3P non-sales/partner ROS/Email Banner trafficking and reporting
? Online Education / Marketing Project Management
? Work closely with OE/Content teams serving as a project manager for marketing plans and execution for initiatives
? Influencer Marketing/UGC
? Facilitate influencer/creator acquisition, management, billing
? Serve as IDEA brand liaison and campaign manager towards fulfillment and reporting

Professional Qualifications and Experience
? 2-5 years of experience creating and executing digital marketing initiatives supporting both organic/paid social media and email marketing
? Excellent written and verbal communication skills
? Detail-oriented, sweats the “small stuff”
? Self-starter with a strong focus on follow-through, on-time delivery and both internal and external customer satisfaction
? Highly adaptable to changing environments/workflows
? Hubspot CRM and Hubspot Marketing experience required
? Hands-on experience with project flow and collaboration software tools like Microsoft SharePoint, Microsoft Teams, Google Suite, JIRA,
? Trained in Adobe products like Photoshop, Lightroom, Audition, Premier, etc.
? Familiar with Google Ads Manager
? Adept with CMS platforms like WordPress
? Effective Content Creator/Copywriter
? Experienced in Design/Layout/UI/UX is a plus
? Bachelor’s Degree or related experience is preferred
? Experience and knowledge in health & fitness preferred