Marketing Coordinator

The goal of marketing is to raise the kind of awareness that can drive sales for a company, service, or product. The goal of the marketing coordinator is to develop and execute the plans and strategies to accomplish that. Serving as the marketing manager’s right hand, a marketing coordinator stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans. Day to day, he or she may draft reports, create or coordinate content, track results, build relationships with sales teams, and otherwise support all marketing strategies. Often, he or she acts as the intermediary between creative and account teams.

Responsibilities:

Manages Marketing Assistants
Manages email campaigns and sends weekly newsletters
Builds digital marketing reports
Manages deadlines Designs and/ or approves printed materials
Plans a social media strategy
Assigns Blogs to outsourced blog writer and then publishes them on the website
Manages social media ads

Key skills:

Tech and Social Media Skills: That includes knowing how to use social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Social media use is pivotal to all companies, and it’s important to understand the various ins and outs of various social media platforms.

Creativity Skills: Creativity is important with art, graphic designing, writing, etc., which are all crucial when creating content as a marketing coordinator.

SEO Skills: SEO stands for Search Engine Optimization, and it is one of the most important things to know as a marketer. SEO is a way to promote your company through non-paid search engine results. By learning how to use SEO correctly, you’ll be able to drive more traffic to your company’s website and services.

Project Management Skills: With project management skills, marketing coordinators will be able to coordinate collaboration, organization, and communication amongst team members and coworkers.

Critical Thinking Skills: Marketing requires analyzing a lot of analytical data, and a good marketing coordinator should be able to understand and comprehend it. It is essential for a good marketing coordinator to make good decisions based on data and critical thinking. A marketing coordinator is a problem solver.

Requirements: Education: Bachelor’s degree preferred, (but all creative and organized people should apply).

Experience: 2-5 years in a similar position.

Job Type: Full Time, Salaried