Marketing Data Analyst

This position will oversee all aspects of marketing for Rapid Fire Home Buyers and work to research, test, implement, and monitor the effectiveness of all active marketing channels. Work with managers and leadership team to improve current marketing and consider new techniques to find motivated sellers. This position will also focus on organizing marketing performance data and running analysis on it to drive marketing decisions and changes.
The position requires above-average attention to detail, concern for the exact correctness of work, and a strong commitment to tasks completed on time. The position would be best for someone who enjoys tinkering with systems and processes to maximize efficiency and production.
This is a valued expert expected to deliver high quality, accurate results, while efficiently maintaining and enhancing existing organizational systems and standards. Interested candidates should strive for self-development through training modules, webinars, books, courses, and other modalities.
Interested candidates need extensive knowledge on data analysis and reporting. Needs to be comfortable with complex multi-set data analysis and report/chart building.
The goal of this position is to continuously improve our marketing channels and strategies in order to drive the max possible ROI on the marketing dollars we spend. This will primarily be accomplished through extensive data analysis on previous and current marketing channel performance.
Marketing Data Anaylst Keys for Success
High attention to detail and organization
Highly proficient in successfully executing and completing substantial projects.
Enjoys getting into the nitty gritty details and auditing existing systems and processes
Passionate about data analysis and modeling
Communicate clearly and effectively with all team members
Extreme ownership of personal and team performance
Clear, concise, and well-documented process development and management
Self-education, seeking out personal growth opportunities, and requesting additional support as needed
Responsibilities
Collect, maintain, analyze and report on marketing data in great depth (response rates, leads generated, cost per lead, cost per deal, cost per marketing channel, overall revenue generated, and many many more metrics)
Oversight of all marketing channels including Direct Mail, Digital Marketing, Cold Calling, SEO, TV, and Social Media. Constant auditing and review of all channels to ensure they are working properly.
Analyze large data sets of marketing data and identify patterns. Turn these patterns into marketing decision recommendations to present to management
Research and test new marketing strategies and methods to expand company growth in a methodical approach
In charge of continuously improving and optimizing company marketing strategies. Weekly and monthly audit of all channels to be performed.
Qualifications
3+ Years of data analysis and analytics experience
Detail-oriented. High standards of quality and accuracy
Expertise in Microsoft Excel or Google Sheets
Prior experience with Salesforce CRM highly preferred
Experience in positions that require complex problem-solving skills