Marketing Data Analytics Specialist

We’re seeking a Marketing Data Analytics Specialist with B2B experience for our expanding US-based SaaS company. This remote role requires a professional skilled in analytics, SEO, PPC, and content optimization, specifically in a B2B context.

Your focus will be on analyzing marketing data to enhance digital strategies, increase site traffic, and generate business leads. The ideal candidate will have a track record of driving conversions and ROI in the B2B sector, adept at presenting clear, actionable insights.

——– Key Responsibilities:

• Implement analytics tagging to accurately track on-site actions and user flows, from initial touchpoints to email sign-ups, content downloads, and trial registrations, providing a comprehensive view of various conversions.

• Utilize technical skills in light coding and scripting to efficiently manage tags with tools like Google Tag Manager and JavaScript, ensuring seamless integration of marketing campaigns with analytics tools.

• Generate weekly analytics reports highlighting traffic sources, top landing pages and content, organic ranking growth, lead generation, and paid campaign performance. Identify optimization opportunities.

• Collaborate with the marketing team, offering data-driven insights for funnel optimization and digital strategies to attract high-quality leads.

• Run targeted paid ad campaigns on Google, Facebook, LinkedIn, and Reddit, continuously improving campaign performance towards ideal personas.

• Optimize PPC and paid campaigns, integrating them with Google Analytics for in-depth tracking.

• Monitor SEO-related metrics using data analytics skills, advising on optimization strategies for improved online visibility.

• Implement and analyze landing page analytics, linking performance to code changes for enhanced conversion rates.

• Track and report on lead nurturing program performance, using data to guide marketing follow-up strategies.

• Set up and analyze performance metrics for interactive content like chatbots, surveys, and quizzes.

——– Additional supporting tasks:

• Support content production, email marketing, and social media efforts, using analytics to inform strategy.

• Manage the company’s online presence on SaaS review sites, optimizing listings and engaging with followers and community members.

• Assist with core SEO efforts including on-page optimization, site architecture mapping, technical and local SEO enhancements, featured snippets (People Also Ask), and expanding backlink profiles and keyword rankings.

——– Skills and Requirements:

• Experienced as a Data Analyst or in a similar field.
• Excellent communication and presentation skills in English.
• Strong knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and data analysis tools.
• Skilled in light coding/scripting, particularly with Google Tag Manager and JavaScript.
• Knowledge of SEMrush, MOZ, or similar SEO tools.
• Ability to produce clear and actionable reports from complex data sets.
• Experience in setting up SEO, PPC, social media, and other digital marketing channels.

To Apply:

Interested candidates, please reply with the subject: “Marketing Data – [Your Name]”. Include a link to your resume and detail your experience in the reply, along with any relevant links showcasing your work.