Marketing Director/Manager, Social Media Specialist, Video Content Specialist, Presentation Materials Specialist, Market

This role calls for a dynamic and results-driven leaders, who will be responsible for developing and executing marketing plans that effectively communicate our company’s Mission and Vision, incorporate our core values, drive lead generation, and ultimately contribute to our company’s growth.
This role requires a combination of analytical prowess, creative thinking, and a deep understanding of marketing, the digital platforms and tools to execute on the vision of the company.

Responsibilities
• Proven ability to conceptualize and implement comprehensive marketing strategies aligned with organizational goals, leveraging market insights and consumer trends.
o Collaborate with senior management to develop and implement forward-thinking strategies that enhance competitive positioning and foster long-term growth.
• Expertise in designing and optimizing sales funnels to drive lead generation, conversion, and client retention, utilizing automation and analytics tools for continuous improvement.
• Skilled in crafting end-to-end marketing strategies encompassing branding, digital marketing, content creation, client surveys, client gifts and consumer engagement initiatives.
• Experience in developing and executing marketing strategies tailored to support product development initiatives, including market research, product positioning, build out of the new product/service, and launch campaigns.
• Provide leadership with insightful strategic ideas and recommendations, leveraging industry trends, data analysis, and market research to drive innovation and achieve business objectives.
• Build and manage a network of reliable external marketing professionals and outsourcers to supply marketing services.
o Provide mentorship and guidance to marketing contractors, facilitating their professional development and contribution to company objectives.
• Provide oversight to all marketing dollars spent on behalf of the agency and/or clients.
• Actively participate in quarterly company planning events, contributing strategic insights and recommendations for departmental growth and development.
• Understanding of digital platforms advertising opportunities and maximize website performance, track keyword rankings, and implement SEO strategies.
• Assistant in coordination of company events
• Ensure effectiveness of social media marketing strategy and content marketing.
• Identify options for incorporating video into our marketing message
• Utilize advanced Excel skills for data manipulation, reporting, and marketing analytics.
• Conduct thorough data analysis to evaluate the effectiveness of marketing campaigns and identify opportunities for improvement.
• Other duties as assigned.

Essential Qualifications
• Bachelor’s degree in marketing, Business Administration, or related field. Master’s degree a plus.
• Proven experience in managing digital ad platforms and developing effective social media strategies.
• Knowledge of creating effective presentation material for client and partner meetings.
• Expertise in Excel and marketing analytics tools.
• Strong analytical skills and experience in data analysis and reporting.
• Demonstrated ability to think creatively and devise innovative marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• In-depth knowledge of digital marketing platforms and technologies
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and client teams.
• Strategic thinker with a demonstrated ability to drive business growth and optimize operational efficiencies.