Marketing Expert

Marketing Expert

ConvrtX is a global leader in software incubation.

ConvrtX provides various services and solutions in business strategy, consulting, legal advising, development support, and marketing operations. Combining deep experience and specialized skills across an IT business’s life cycle – underpinned by a global delivery network – ConvrtX works at the intersection of business and software to help clients turn software ideas into reality and create sustainable value for stakeholders.

The company partners with both startups and leaders in business and society to tackle their most important challenges and assist with growing a software idea into a feasible business model through insight, advice, and tools that support critical initiatives from strategy to execution.

We are looking for a result oriented Marketing Expert to join our global team.

At ConvrtX we’re looking for a customer-centric marketing professional to join our thriving department. The ideal candidate will have experience in outbound or inbound marketing activities, email marketing, social media marketing and have overall experience in Marketing.

ConvrtX will rely on this person’s ability to collaborate with a team of thinkers and doers, managing multiple tasks simultaneously. The marketing professional will be expected to prepare and present ideas and deliverables on a regular basis, and to research market trends and industry data so that the company remains on the cutting edge.

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Objectives of this role

– Initiatives that drive brand awareness, trial, and distribution, including day-to-day execution of marketing campaigns, promotions, and sales support
– Support the development of sales and marketing materials, adapting scopes, timelines, and deliverables for maximum benefit
– Manage all marketing strategies, implementation and presentation of creative ideas for improved engagement.

Responsibilities

– Collaborate with team members to execute sales and marketing campaigns by leading brainstorming sessions for internal and external projects
– Plan and implement marketing campaigns for brand building and lead generation, aligning with overall company goals and sales targets
– Help gather and analyze data to reach insights about brands, competitors, and trends
– Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events
– Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals
– Measure and report performance of marketing campaigns, gain insights, and assess against goals

Required skills and qualifications
– Two or more years of experience in marketing, sales, or advertising
– Hands-on experience in developing campaigns and promotions
– Proven success in a fast-paced environment, working both individually and as a team member
– Exceptional communication and presentation skills
– Strong attention to deadlines and budgetary guidelines
– Preferred skills and qualifications
– Bachelor’s degree (or equivalent) in marketing, business, or related field
– Professional certification (ex: Professional Certified Marketer)
– Experience in content development and website design
– Experience with relevant markets and trends
– Established media contacts
– Must have experience in social media handling, google Ads handling