Marketing Expert and Strategist

**Job Title:** Marketing Expert and Strategist

### Who is EBCD?

At Evolving by Conscious Design (EBCD), we believe in the power of innovation and transformation. We are a trailblazing software company committed to revolutionizing the AI landscape, with our robust suite of AI solutions and applications, empowering business owners and entrepreneurs to reshape the world. The essence of EBCD lies in our name – we believe in evolving, not just adapting, by consciously creating technologies that fuel business success and propel forward momentum. We provide comprehensive courses, meticulously designed to equip individuals with the knowledge and skills required to master AI. These trainings not only enhance their workflow efficiency but also futureproof their skillset, ensuring they remain competitive in an ever-changing technological landscape. We take pride in standing at the forefront of an AI industry that is taking the world by storm. At EBCD, we’re not just building the future, we’re inspiring it. Experience the journey of evolution and growth with us, and let’s create a successful, AI-driven world together.

**About the Role:**
As a Marketing Expert and Strategist, you will spearhead our marketing campaigns, develop and execute strategic marketing plans, oversee market research, and establish positioning and branding guidelines. This role requires a combination of strategic thinking and hands-on execution, with a special emphasis on the use of AI tools in marketing. You will work collaboratively with a team that includes a funnel and website builder, a social media manager, an SEO copywriter, a videographer, a video editor, and a GoHighLevel expert.

**Key Responsibilities:**

1. Develop, implement, and manage our marketing strategy.
2. Perform competitive research and analyze market trends.
3. Design and oversee all aspects of our digital marketing including our marketing database, email, and display advertising campaigns.
4. Monitor and analyze the performance of marketing campaigns and report on ROI.
5. Work closely with the sales team to align sales and marketing strategies.
6. Manage and improve lead generation campaigns, measuring results.
7. Utilize AI tools to maximize the efficiency and effectiveness of marketing campaigns.
8. Collaborate with a team of specialists, including a funnel and website builder, a social media manager, an SEO copywriter, a videographer, a video editor, and a GoHighLevel expert.

**Qualifications and Requirements:**

1. Bachelor’s degree in marketing, business, or related field. An MBA is a plus.
2. Proven experience as a Marketing Strategist or similar role.
3. Demonstrated experience in developing effective strategies and business plans for all marketing aspects (branding, product promotion etc.)
4. Solid understanding of digital marketing techniques and tools, including SEO/SEM, Google Analytics, CRM software, and content management systems.
5. Experience with AI tools in marketing, with a requirement to list the tools currently used.
6. Proficient in MS Office and marketing software.
7. Strong leadership, organizational, and multitasking skills.
8. Excellent communication, interpersonal, and presentation skills.
9. Experience working in a team-oriented environment, especially with roles as listed above.

**Assessment Task:**

As part of the application process, we ask that you provide a detailed marketing strategy for a hypothetical debt consolidation service. This strategy should include:

1. A comprehensive market analysis, including a competitive landscape and target audience profiling.
2. An overview of the product positioning and branding strategy.
3. A digital marketing plan, including strategies for SEO/SEM, social media, email marketing, and content marketing.
4. A plan for measuring and analyzing the performance of the marketing campaigns.
5. An explanation of how you would incorporate AI tools into this marketing strategy. Please also provide a list of the AI tools you currently use in your marketing efforts.
6. A description of how you would coordinate with the funnel and website builder, the social media manager, the SEO copywriter, the videographer, the video editor, and the GoHighLevel expert to execute this strategy.

Please submit this strategy as a written document or presentation. This task will help us assess your ability to create comprehensive marketing strategies, your understanding of digital marketing tools and techniques, your familiarity with AI tools in marketing, and your ability to work in a team-oriented environment.