Marketing Expert – Global Laboratory Equipment Supplier

Pro Makromed stands at the forefront of the laboratory equipment industry, specializing in products for diagnostics, life sciences, and genetics sectors. With more than 20 years of experience, our commitment to innovation, quality, and excellence has established us as a critical partner to research institutions, diagnostic centers, and academic entities globally. As we aim to expand our reach and enhance our global presence, we are in search of a Marketing Expert passionate about making meaningful contributions to the scienti?c community worldwide.
Key Responsibilities:
• Strategically develop and execute global marketing strategies tailored to promote our extensive range of laboratory equipment across the diagnostics, life sciences, and genetics industries.
• Perform in-depth market research to identify trends, customer needs, and competitive landscapes in various global regions. Utilize insights to inform and adapt marketing strategies suitable for diverse markets.
• Lead digital marketing campaigns, including SEO/SEM efforts, social media engagement, email marketing, and content creation, to strengthen our online presence and brand recognition across international channels.
• Update and maintain the company website with current and engaging content, ensuring alignment with marketing initiatives and brand messaging.
• Manage the company’s LinkedIn presence, creating and publishing relevant industry content, engaging with followers, and utilizing LinkedIn as a key platform for B2B marketing.
• Collaborate closely with sales, product development, and customer service teams to ensure cohesive brand messaging and optimize lead generation efforts.
• Implement CRM and marketing automation tools to streamline customer engagement processes and deliver personalized communication to a global audience.
• Design and produce compelling, scienti?cally accurate marketing content, such as webinars, video demonstrations, and interactive online materials, to showcase the applications and bene?ts of our products.
• Coordinate participation in global virtual trade shows, conferences, and webinars, boosting visibility and engagement with the international scienti?c community.
• Analyze global marketing performance regularly, leveraging metrics and feedback to re?ne and enhance strategies for more effective targeting and engagement.
• Manage and optimize the marketing budget with a focus on activities and channels that offer the highest return on investment in international markets.
• Build and maintain strategic partnerships with global in?uencers, academic institutions, and industry leaders to elevate Pro Makromed’s brand and product visibility worldwide.
Required ?uali?cations:
o Bachelor’s degree in Marketing, Business Administration, or related ?eld, with a preference for those possessing a scienti?c background or familiarity with the diagnostics, life sciences, and genetics sectors.
o Extensive experience in developing and executing successful digital marketing strategies on a global scale, ideally within the laboratory equipment or related industries.
o Pro?cient in digital marketing channels and tools, including SEO/SEM, social media platforms,
o email marketing strategies, and CRM systems.
o Excellent communication skills with the ability to effectively articulate complex scienti?c
o concepts into engaging marketing content that resonates with a global audience.
o Strong analytical abilities, capable of conducting thorough market research and applying insights to drive strategic decisions in diverse international markets.
o Self-motivated with the capability to work independently, tackling multiple projects and meeting deadlines in a remote work environment.
Preferred ?uali?cations:
? Master’s degree or professional marketing certi?cation, particularly with a focus on international
? markets.
? Knowledge of cross-cultural marketing and the ability to navigate the complexities of engaging with diverse markets and cultures.
? Multilingual capabilities are a signi?cant advantage.
Why Join Us?
Pro Makromed is not only a leader in scienti?c innovation but also a company committed to
connecting and advancing the global research community. Our team members enjoy competitive
compensation, opportunities for professional growth, and the ?exibility to work remotely on
projects that have a tangible impact on health and research sectors worldwide.
Pro Makromed is an equal opportunity employer, valuing diversity and inclusion in the workplace.
We welcome applications from all quali?ed candidates, irrespective of their background.