Marketing Manager

We are a small yet dynamic ecommerce company specializing in sailboat supplies. Our mission is to provide high-quality products/services to our customers while maintaining a strong online presence. As we continue to grow, we are seeking a talented Freelance Marketing Manager to join our team and help us achieve our business goals.

Position Overview:
We are looking for a highly motivated and experienced Freelance Marketing Manager to oversee and execute our marketing initiatives. The ideal candidate will have a deep understanding of digital marketing strategies, excellent communication skills, and a proven track record of driving results.

RESPONSIBILITIES
Develop and implement comprehensive marketing strategies to increase brand awareness, drive traffic, and boost sales.
Manage all aspects of digital marketing, including SEO, SEM, email marketing, social media, and content marketing.
Conduct market research to identify trends, opportunities, and competitive threats.
Create and optimize marketing campaigns across various channels to maximize ROI and reach our target audience.
Analyze key performance metrics and provide regular reports to track the effectiveness of marketing efforts.
Collaborate with internal teams and external partners to coordinate marketing initiatives and ensure consistency across all channels.
Stay up-to-date with the latest industry trends and best practices to continuously improve our marketing strategies.
Manage marketing budgets effectively and allocate resources efficiently to achieve business objectives.
Identify and pursue new opportunities for growth and expansion in the ecommerce market.
Monitor and respond to customer feedback and inquiries to maintain a positive brand reputation.

QUALIFICATIONS:
Proven experience as a Marketing Manager or similar role, preferably in the ecommerce industry.
Strong understanding of digital marketing channels and strategies, including SEO, SEM, email marketing, social media, and content marketing.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Creative thinker with a passion for innovation and problem-solving.
Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
Self-motivated and results-driven, with a proven track record of achieving targets and objectives.
Proficiency in marketing analytics tools and software.
Flexibility to adapt to changing priorities and business needs.