Marketing Manager

Busy, real estate sales team is looking for a full time marketing manager. As the Marketing Manager, your primary duties will encompass managing our social media presence, coordination of our transactions, and enhancing our relationship with our sphere of influence, past clients, and the realtor network. You will be working closely with our team leader to ensure alignment with our business objectives and drive growth. Salary dependent upon experience

30-60-90 Day Plan for Marketing Manager

First 30 Days: Rapid Onboarding and Engagement Building

Goals:
• Quickly onboard and integrate into the company culture.
• Initiate contact and rebuild relationships with the sphere of influence, past clients, and the realtor network.
• Launch an immediate social media strategy for quick online presence and exponential growth of followers and engagement.

Tasks:
• Engage in an accelerated onboarding process to understand the company’s values, structure, and team.
• Review and evaluate existing social media profiles and strategies. Create monthly calendars for January and February.
• Begin immediate creation and scheduling of posts to establish a consistent online presence.
• Launch weekly interactive sessions and other strategies, such as live Q&As or virtual tours, to boost real-time
engagement.
• Engage with the sphere of influence by sending out personalized communication, updating them about the company’s current ventures and seeking feedback.
• Review and evaluate our sphere of influence strategy and initiate a plan to reach out to past clients with tailored messages, re-establishing the relationship and exploring potential referrals or testimonials.
• Review and evaluate our realtor program and connect with realtors in the regional network, highlighting the company’s value proposition and expressing interest in collaborations.
• Conduct progress review with And

Next 30 Days (31-60): Strategy Enhancement and Realtor Network Expansion

Goals:
• Strengthen the bond with our sphere of influence and past clients.
• Expand and solidify relationships with the regional realtor network to ensure consistent referrals.
• Enhance the existing social media and transaction coordination strategies based on feedback and results.

Tasks:
• Analyze engagement data and refine the social media strategy accordingly.
• Develop and roll out campaigns aimed specifically at the sphere of influence and past clients, showcasing success stories and highlighting the company’s unique offerings.
• Host or participate in networking events or webinars to strengthen relationships with regional realtors and showcase the company’s real estate portfolio.
• Deepen engagement with past and current clients, encouraging referrals and testimonials.
• Establish a feedback loop with the sales team to ensure that leads from realtor referrals are effectively captured and nurtured.
• Conduct progress review with Andy

Next 30 Days (61-90): Optimization and Long-Term Planning

Goals:
• Secure a strong and continuous referral mechanism from the realtor network.
• Solidify the company’s position within the sphere of influence and among past clients.
• Optimize and establish long-term plans for social media and transaction coordination.

Tasks:
• Continue to refine and optimize the social media content calendar based on advanced analytics.
• Launch additional social media campaigns aimed at lead conversion and audience growth.
• Collaborate with the sales team to create targeted offerings or incentives for the regional realtor network to boost referrals.
• Roll out loyalty programs or engagement initiatives for the sphere of influence and past clients.
• Standardize the transaction management process for peak efficiency, developing checklists and templates.
• Present a detailed report on the effectiveness of engagement with the sphere of influence, past clients, and realtor network. Include data on social media and transaction coordination performance, with clear ROI and suggestions for continuous improvement.
• Conduct final review with Andy